Journal
Ideas that move.
Strategy, design, technology and business — for whoever is deciding the next step.
Leads
Increase your click rate in emails: discover the power of CTOR
Email marketing is still one of the most effective and inexpensive tools that are available to companies to communicate with their customers and prospects. However, just sending emails without any strategy is no longer enough. One of the metrics that really matters is the click rate, when a lead or contact clicks [...]
September 28, 2023 · Gustavo Trentini
Clients
Quality or Quantity? Optimization Tips for your Blog
The world of blogosphere has been experiencing incredible growth in recent years. Millions of blogs have appeared in all areas, addressing a multitude of topics. With this expansion, a challenge arises for bloggers and content creators: Quality x Quantity. What is the best approach to achieving success in a blog? In this article, I will explore [...]
September 22, 2023 · Gustavo Trentini
Leads
How to use the BANT methodology for qualifying leads for sales
Although few people and companies know (even in marketing areas), the methodology called BANT is efficient to qualify leads and transform prospects into customers. In this article I will explain everything about this acronym and how to apply in practice to broaden the options of your sales team. What's BANT? This methodology [...]
September 15, 2023 · Dudu Gentil
Leads
Lead management to accelerate sales of real estate enterprises
Meet LeadSquad, NVX – Nationalvox partner company, which accelerates sales of real estate projects.
September 09, 2023 · Dudu Gentil
Strategy
Strategies to gain your public confidence in social networks
As well as having a digital presence, the profiles of companies on social networks are also important. And it's not just about posting selfies and sharing memes. Facing everything professionally, social involvement in digital platforms is crucial to build the trust of the target audience and later customers. Your company has to be in the [...]
September 05, 2023 · Dudu Gentil
Other
Course Completion Work: and its scientific relevance
The TCC consists of one of the main components in the most varied undergraduate and graduate courses. Moreover, there are the most varied models of TCC that are about types of conclusive work that can represent the compilation of each of the studies that were developed during each of the courses [...]
August 30, 2023 · Dudu Gentil
Strategy
How to avoid the most common digital marketing errors in 2023
Digital marketing has become one of the most effective methods to promote products and services, increase brand visibility and generate higher revenues. However, without well thought out and carefully executed strategies, companies are at risk of making costly mistakes that can harm their success. In this article, you will check some errors [...]
August 28, 2023 · Dudu Gentil
E-commerce
Essential tips to avoid abandonment of cart in online shopping
The abandonment of the shopping cart in online shopping is a challenging situation for e-commerce and can result in significant revenue losses for traders. A higher shopping cart dropout rate usually means problems with the checkout process. That's why it's important that online store owners follow this [...]
August 18, 2023 · Gustavo Trentini
Strategy
What is programmatic media and what are its advantages and risks
Market studies indicate that more than 90% of all online advertising is purchased programmatically today, especially in the United States. But what is programmatic media and how did it become such a crucial part of digital business? If for you that term is still new, or simply curious to know how [...]
August 09, 2023 · Dudu Gentil
Clients
Good practices for leads that have become customers
In the face of an increasingly competitive business scenario, customer retention is fundamental to the sustainable growth of any business. In this sense, it is necessary to adopt actions and good practices with leads that have already become customers in order to maximize their value and strengthen the relationship. Let's start from the premise that conquer a [...]
August 02, 2023 · Gustavo Trentini
Clients
The importance of the sales funnel in CRM and how to optimize
One of the essential aspects of every successful business is sales. The commercial team plays a significant role in bringing revenue and growth to the company. Sales teams operate better when they have a CRM with sales funnel, a graphical representation of the customer journey that shows the sales process since [...]
July 21, 2023 · Gustavo Trentini
UX design
What you need to know about Threads: the newest social network
As the late Chacrinha said, “in the world nothing is created, everything is copied”. And that turned out to be a reality in the world of advertising, marketing and now also social media. Threads, a new social network belonging to Meta (instagram owner, Facebook and WhatsApp) recently released, is almost a copy of Twitter and [...]
July 14, 2023 · Dudu Gentil
Web
The importance of the Landing Page commercial and how to do
One of the most efficient practices for digital marketing strategies is to have a commercial landing page for your business or business. Unlike the material that offers some reward in exchange for registration, such as e-book or infographic content for example, it leads directly to a sale or offer of products and services. In this [...]
July 07, 2023 · Gustavo Trentini
Strategy
Is Co-marketing still worth it? Understand why
Co-marketing remains a sure strategy that allows companies to instantly access similar markets to find new audiences. It also helps brands circumvent market changes, such as cookie restrictions, while keeping purchasing costs low.
June 29, 2023 · Dudu Gentil
Marketing
Lide Talks welcomes Eduardo Gentil, CEO of Nationalvox, Intelligence Company in Communication and Digital Technology
On Wednesday (28), at LIDE TALKS – Leadership for the Future, Delton Batista, president of LIDE in Santa Catarina, receives Eduardo Gentil, CEO of Nationalvox, intelligence company in Communication and Technology, with strong digital DNA, delivering independent results of the platform. The company creates, develops and generates websites and web systems from its own framework, [...]
June 28, 2023 · Dudu Gentil
Strategy
8 trends for influence marketing in 2023
Influence marketing is constantly changing, adapting to the market and trends that arise with the advancement of technology and social networks. What can't be denied is that influencers dominate the digital, and the company or business that close their eyes to this, may be losing space and [...]
June 23, 2023 · Gustavo Trentini
Strategy
Traffic paid: the fisherman does not fish the already fried mint
In the vast digital ocean, where competition is fierce, the tanned fishermen embark, in search of success. With your paid traffic networks, Google Ads or Facebook Ads, They cast their baits masterfully, Expecting to hook customers, generating sales and wealth. They study the tides of algorithms, precisely, targeting audiences, defining direction. They invest in ads, strategies [...]
June 20, 2023 · Dudu Gentil
UX design
How to use Google Trends to create content marketing
Google Trends is a free-use platform that shows how demand for a topic (or keyword) has changed in recent years. Through it, you can discover seemingly infinite ways to get more information for content production and SEO, so important to strengthen a company's digital marketing. As the content [...]
June 14, 2023 · Gustavo Trentini
