Journal
Ideas that move.
Strategy, design, technology and business — for whoever is deciding the next step.
Strategy
How to use Artificial Intelligence to gain more reach and engagement on social networks
With technological advancement, Artificial Intelligence (Chat GPT, Bard, Bing, etc.) has become a powerful tool to boost reach and engagement on digital platforms such as Instagram, Facebook, and Youtube. In this post, I will explain the concept of AI and how it is being used in social networks, besides highlighting the benefits [...]
November 27, 2023 · Gustavo Trentini
UX design
Why Market Research is important to your business
Market research is a valuable tool for companies that seek to understand the environment in which they are inserted, to know their target audience and to make decisions based on them. Those who achieve good sales results know that market research makes all the difference in the application of strategic decisions and well aligned with the purpose of the business. [...]
November 20, 2023 · Dudu Gentil
Leads
What to do with unengaged leads: strategies to reactivate your lists
Unengaged leads are a concern for businesses and businesses that seek to make the most of the funnel sales in inbound marketing and above all, increase conversions. I am talking about those contacts that at some point showed interest in your company or product, but no longer interacted and need to be somehow treated with actions [...]
November 09, 2023 · Gustavo Trentini
Strategy
The Importance of segmentation in strategic digital marketing actions
It's already become a beat phrase, but it's always good to remember: the marketing world is constantly evolving, and one of the most significant changes we've seen in recent decades is the transition from a “single size for all” approach to highly targeted and personalized practices. The segmentation needs a lot of attention and investment in [...]
November 03, 2023 · Dudu Gentil
Other
Digital marketing without complications for law firms
The digital world has transformed the way companies present themselves and connect with the target audience. Law firms and legal professionals are no exception to this trend. However, digital marketing can seem difficult and complicated for many professionals working in the legal sector. Digital marketing offers opportunities [...]
October 25, 2023 · Dudu Gentil
Strategy
SEO in practice: updating algorithms and trends you need to know
In constant evolution, SEO (Search Engine Optimization) plays an important role in the dynamic scenario of digital marketing for results. At the same time that search engine algorithms like Google continue to improve, marketing professionals and companies need to understand emerging trends and adjust their SEO strategies that have [...]
October 16, 2023 · Gustavo Trentini
Other
8 Tips to boost your e-commerce sales on Black Friday
As Black Friday approaches, one of the top sales events of the year, consumers are looking forward to irresistible offers and discounts. For those who have e-commerce and sell online, it is important to prepare strategically to take advantage of this golden opportunity to boost sales and also win new customers. Why Black Friday [...]
October 09, 2023 · Dudu Gentil
Leads
Increase your click rate in emails: discover the power of CTOR
Email marketing is still one of the most effective and inexpensive tools that are available to companies to communicate with their customers and prospects. However, just sending emails without any strategy is no longer enough. One of the metrics that really matters is the click rate, when a lead or contact clicks [...]
September 28, 2023 · Gustavo Trentini
Clients
Quality or Quantity? Optimization Tips for your Blog
The world of blogosphere has been experiencing incredible growth in recent years. Millions of blogs have appeared in all areas, addressing a multitude of topics. With this expansion, a challenge arises for bloggers and content creators: Quality x Quantity. What is the best approach to achieving success in a blog? In this article, I will explore [...]
September 22, 2023 · Gustavo Trentini
Leads
How to use the BANT methodology for qualifying leads for sales
Although few people and companies know (even in marketing areas), the methodology called BANT is efficient to qualify leads and transform prospects into customers. In this article I will explain everything about this acronym and how to apply in practice to broaden the options of your sales team. What's BANT? This methodology [...]
September 15, 2023 · Dudu Gentil
Leads
Lead management to accelerate sales of real estate enterprises
Meet LeadSquad, NVX – Nationalvox partner company, which accelerates sales of real estate projects.
September 09, 2023 · Dudu Gentil
Strategy
Strategies to gain your public confidence in social networks
As well as having a digital presence, the profiles of companies on social networks are also important. And it's not just about posting selfies and sharing memes. Facing everything professionally, social involvement in digital platforms is crucial to build the trust of the target audience and later customers. Your company has to be in the [...]
September 05, 2023 · Dudu Gentil
Other
Course Completion Work: and its scientific relevance
The TCC consists of one of the main components in the most varied undergraduate and graduate courses. Moreover, there are the most varied models of TCC that are about types of conclusive work that can represent the compilation of each of the studies that were developed during each of the courses [...]
August 30, 2023 · Dudu Gentil
Strategy
How to avoid the most common digital marketing errors in 2023
Digital marketing has become one of the most effective methods to promote products and services, increase brand visibility and generate higher revenues. However, without well thought out and carefully executed strategies, companies are at risk of making costly mistakes that can harm their success. In this article, you will check some errors [...]
August 28, 2023 · Dudu Gentil
E-commerce
Essential tips to avoid abandonment of cart in online shopping
The abandonment of the shopping cart in online shopping is a challenging situation for e-commerce and can result in significant revenue losses for traders. A higher shopping cart dropout rate usually means problems with the checkout process. That's why it's important that online store owners follow this [...]
August 18, 2023 · Gustavo Trentini
Strategy
What is programmatic media and what are its advantages and risks
Market studies indicate that more than 90% of all online advertising is purchased programmatically today, especially in the United States. But what is programmatic media and how did it become such a crucial part of digital business? If for you that term is still new, or simply curious to know how [...]
August 09, 2023 · Dudu Gentil
Clients
Good practices for leads that have become customers
In the face of an increasingly competitive business scenario, customer retention is fundamental to the sustainable growth of any business. In this sense, it is necessary to adopt actions and good practices with leads that have already become customers in order to maximize their value and strengthen the relationship. Let's start from the premise that conquer a [...]
August 02, 2023 · Gustavo Trentini
Clients
The importance of the sales funnel in CRM and how to optimize
One of the essential aspects of every successful business is sales. The commercial team plays a significant role in bringing revenue and growth to the company. Sales teams operate better when they have a CRM with sales funnel, a graphical representation of the customer journey that shows the sales process since [...]
July 21, 2023 · Gustavo Trentini
