Journal
Ideas that move.
Strategy, design, technology and business — for whoever is deciding the next step.
UX design
What you need to know about Threads: the newest social network
As the late Chacrinha said, “in the world nothing is created, everything is copied”. And that turned out to be a reality in the world of advertising, marketing and now also social media. Threads, a new social network belonging to Meta (instagram owner, Facebook and WhatsApp) recently released, is almost a copy of Twitter and [...]
July 14, 2023 · Dudu Gentil
Web
The importance of the Landing Page commercial and how to do
One of the most efficient practices for digital marketing strategies is to have a commercial landing page for your business or business. Unlike the material that offers some reward in exchange for registration, such as e-book or infographic content for example, it leads directly to a sale or offer of products and services. In this [...]
July 07, 2023 · Gustavo Trentini
Strategy
Is Co-marketing still worth it? Understand why
Co-marketing remains a sure strategy that allows companies to instantly access similar markets to find new audiences. It also helps brands circumvent market changes, such as cookie restrictions, while keeping purchasing costs low.
June 29, 2023 · Dudu Gentil
Marketing
Lide Talks welcomes Eduardo Gentil, CEO of Nationalvox, Intelligence Company in Communication and Digital Technology
On Wednesday (28), at LIDE TALKS – Leadership for the Future, Delton Batista, president of LIDE in Santa Catarina, receives Eduardo Gentil, CEO of Nationalvox, intelligence company in Communication and Technology, with strong digital DNA, delivering independent results of the platform. The company creates, develops and generates websites and web systems from its own framework, [...]
June 28, 2023 · Dudu Gentil
Strategy
8 trends for influence marketing in 2023
Influence marketing is constantly changing, adapting to the market and trends that arise with the advancement of technology and social networks. What can't be denied is that influencers dominate the digital, and the company or business that close their eyes to this, may be losing space and [...]
June 23, 2023 · Gustavo Trentini
Strategy
Traffic paid: the fisherman does not fish the already fried mint
In the vast digital ocean, where competition is fierce, the tanned fishermen embark, in search of success. With your paid traffic networks, Google Ads or Facebook Ads, They cast their baits masterfully, Expecting to hook customers, generating sales and wealth. They study the tides of algorithms, precisely, targeting audiences, defining direction. They invest in ads, strategies [...]
June 20, 2023 · Dudu Gentil
UX design
How to use Google Trends to create content marketing
Google Trends is a free-use platform that shows how demand for a topic (or keyword) has changed in recent years. Through it, you can discover seemingly infinite ways to get more information for content production and SEO, so important to strengthen a company's digital marketing. As the content [...]
June 14, 2023 · Gustavo Trentini
Clients
Why it is important to migrate to Google Analytics 4
Since its launch in 2020, Google has given a deadline for the Google Analytics tool to be updated to its newest release, known as GA4. And it ends on July 1st. So if you still use Universal Analytics, know that it will cease to exist and Google Analytics 4 [...]
June 06, 2023 · Gustavo Trentini
E-commerce
The importance of ads for e-commerce
If you have a virtual store or act with e-commerce, you probably already understand the importance of ads. If not, read this article to the end! For those who wish to succeed by selling online products, it is crucial to advertise on platforms such as Facebook, Instagram and Google to be found and offer their products or services to potential customers.
May 29, 2023 · Dudu Gentil
Web
Good practices for having a high performance website
Remember that the site is the first thing people see when they visit your company. Making a good first impression is fundamental and it may be a challenge to know where to start. Check out below some tips that can help you create an attractive and easy-to-use website.
May 20, 2023 · Dudu Gentil
Strategy
How Instagram algorithm works and what to do for your content to be seen
Instagram algorithm was introduced to social media to help display the best content and what is most relevant to each user whenever it checks the posting feed. And this social network is at the top of Brazilian preference, with more than 113 million users in the country.
May 15, 2023 · Dudu Gentil
Strategy
Why the conversion rate is critical to marketing
Conversion rate is the most important metric of a website or landing page, as it helps demonstrate the effectiveness of the applied digital marketing strategy. And in a high competitiveness market, as is the lead generation market, it is a priority to understand whether the conversion of your website is above or below [...]
May 07, 2023 · Gustavo Trentini
Web
7 funnel background content tips for industry
Whatever industry segment, using marketing strategies for sales becomes increasingly indispensable. We are in a digital age where we are daily witnesses to the customer's behavior change that is connected. And as much as your niche is very specific, it is always possible to apply a good strategy [...]
May 02, 2023 · Gustavo Trentini
Strategy
Customer marketing: know the strategy to retain and reliance customers
It is proven that fully engaged customers are more likely to remain loyal customers. And that often retaining satisfied customers means more sales. So it's easy to see how customer marketing or customer marketing plays a decisive role in how companies attract customers in everyday life.
April 23, 2023 · Dudu Gentil
Strategy
Why use Waze Ads in your ad strategies
With over 140 million active users in more than 185 countries (up-to-date March/2023 numbers), Waze has become one of the most popular navigation applications in the world. It is also a super-suitable platform for companies to reach new customers through targeted advertising. The Waze Ads is an advertising platform that [...]
April 14, 2023 · Dudu Gentil
Web
Why is WordPress so recommended by digital agencies?
WordPress is widely recommended for digital marketing because it offers a number of advantages and benefits for UX layout and design as well as for SEO. Here are some of the main reasons: Flexibility: WordPress is highly customizable, allowing you to create a unique website and adapted to your business needs. Easy to use: [...]
April 13, 2023 · Gustavo Trentini
Other
Roulette with live dealer at Fairspin online casino
Experience the thrill of your favorite casino game, roulette, with a live dealer at Fairspin online casino. Fairspin's live dealer roulette is an online platform that offers live roulette games with professionally trained dealers to provide players with the casino atmosphere they want. With a series of [...]
April 09, 2023 · Dudu Gentil
Metaverse
Metaverse marketing: everything you need to know
Marketing in the metaverse has become the need of the moment, with more and more companies diving in the metaverse. But what exactly is this? The metaverse is taking virtual experiences to the next level, giving businesses and businesses opportunities to reach consumers in interactive and innovative ways.
April 07, 2023 · Dudu Gentil
