Journal
Ideas that move.
Strategy, design, technology and business — for whoever is deciding the next step.
Clients
Why it is important to migrate to Google Analytics 4
Since its launch in 2020, Google has given a deadline for the Google Analytics tool to be updated to its newest release, known as GA4. And it ends on July 1st. So if you still use Universal Analytics, know that it will cease to exist and Google Analytics 4 [...]
June 06, 2023 · Gustavo Trentini
E-commerce
The importance of ads for e-commerce
If you have a virtual store or act with e-commerce, you probably already understand the importance of ads. If not, read this article to the end! For those who wish to succeed by selling online products, it is crucial to advertise on platforms such as Facebook, Instagram and Google to be found and offer their products or services to potential customers.
May 29, 2023 · Dudu Gentil
Web
Good practices for having a high performance website
Remember that the site is the first thing people see when they visit your company. Making a good first impression is fundamental and it may be a challenge to know where to start. Check out below some tips that can help you create an attractive and easy-to-use website.
May 20, 2023 · Dudu Gentil
Strategy
How Instagram algorithm works and what to do for your content to be seen
Instagram algorithm was introduced to social media to help display the best content and what is most relevant to each user whenever it checks the posting feed. And this social network is at the top of Brazilian preference, with more than 113 million users in the country.
May 15, 2023 · Dudu Gentil
Strategy
Why the conversion rate is critical to marketing
Conversion rate is the most important metric of a website or landing page, as it helps demonstrate the effectiveness of the applied digital marketing strategy. And in a high competitiveness market, as is the lead generation market, it is a priority to understand whether the conversion of your website is above or below [...]
May 07, 2023 · Gustavo Trentini
Web
7 funnel background content tips for industry
Whatever industry segment, using marketing strategies for sales becomes increasingly indispensable. We are in a digital age where we are daily witnesses to the customer's behavior change that is connected. And as much as your niche is very specific, it is always possible to apply a good strategy [...]
May 02, 2023 · Gustavo Trentini
Strategy
Customer marketing: know the strategy to retain and reliance customers
It is proven that fully engaged customers are more likely to remain loyal customers. And that often retaining satisfied customers means more sales. So it's easy to see how customer marketing or customer marketing plays a decisive role in how companies attract customers in everyday life.
April 23, 2023 · Dudu Gentil
Strategy
Why use Waze Ads in your ad strategies
With over 140 million active users in more than 185 countries (up-to-date March/2023 numbers), Waze has become one of the most popular navigation applications in the world. It is also a super-suitable platform for companies to reach new customers through targeted advertising. The Waze Ads is an advertising platform that [...]
April 14, 2023 · Dudu Gentil
Web
Why is WordPress so recommended by digital agencies?
WordPress is widely recommended for digital marketing because it offers a number of advantages and benefits for UX layout and design as well as for SEO. Here are some of the main reasons: Flexibility: WordPress is highly customizable, allowing you to create a unique website and adapted to your business needs. Easy to use: [...]
April 13, 2023 · Gustavo Trentini
Other
Roulette with live dealer at Fairspin online casino
Experience the thrill of your favorite casino game, roulette, with a live dealer at Fairspin online casino. Fairspin's live dealer roulette is an online platform that offers live roulette games with professionally trained dealers to provide players with the casino atmosphere they want. With a series of [...]
April 09, 2023 · Dudu Gentil
Metaverse
Metaverse marketing: everything you need to know
Marketing in the metaverse has become the need of the moment, with more and more companies diving in the metaverse. But what exactly is this? The metaverse is taking virtual experiences to the next level, giving businesses and businesses opportunities to reach consumers in interactive and innovative ways.
April 07, 2023 · Dudu Gentil
Marketing
The best digital marketing strategies for local companies
Digital marketing is one of the most powerful tools for local companies to promote their products and services. With the growing dependence of consumers on technology, it is crucial that local companies implement digital marketing strategies to reach their target audience that can become a customer.
March 23, 2023 · Dudu Gentil
E-commerce
To the top and forward: the evolution of e-commerce in Brazil
Online sales help to warm the Brazilian economy. Even after the pandemic, e-commerce shows a breath to grow and increase the revenue of companies and businesses. A survey of the platform for creating online shops Cloudshop, found that only in January 2023, small and medium-sized companies made R$ 237.5 million in trade [...]
March 17, 2023 · Gustavo Trentini
Strategy
Everything you need to know about Twitter for companies
How social networking can be used in your digital marketing and inbound marketing strategies. Everything you need to know about Twitter for companies.
March 09, 2023 · Dudu Gentil
Clients
Hotsite for the Lake Reserve Allotment, the new project of the South Coast Urbanism, in Imbituba
The best urban development in the Imbituba region is being prepared for you. The Lake Reserve is a large enterprise with over 240,000m2 of area and over 5000m2 of leisure area, thought for you to enjoy the small things of life. After all, nothing replaces the feeling of breathing the fresh air, [...]
March 01, 2023 · Dudu Gentil
Other
What are WhatsApp communities and how to use them?
In November 2022 Meta announced its global release of WhatsApp communities. In Brazil, due to issues related to politics, the resource that is already present in 15 countries and in Telegram, was only available at the beginning of this year, making it easier to manage similar groups, linking them to a community.
February 28, 2023 · Dudu Gentil
Strategy
What is Publishing and how to do
Not only does inbound marketing, social media and ads live up to the current marketing. You have to be equipped with the best weapons to reach the so desired target audience, wherever he is. Formerly known as Publicitarian Information, the Publisher has been a tactic used by many companies to mark a digital presence in search of results “beyond [...]
February 21, 2023 · Dudu Gentil
Strategy
5 ways to use social proof to activate your company's digital
Social proof refers to the psychological trigger where people adapt their behavior based on the actions of others in a given situation, usually to reach a conviction. It's a common bias that makes us believe that when a lot of people say something, then it must be true. It can be compared with the traditional “mouth to mouth” [...]
February 10, 2023 · Dudu Gentil
