Journal
Ideas that move.
Strategy, design, technology and business — for whoever is deciding the next step.
Strategy
5 ways to use social proof to activate your company's digital
Social proof refers to the psychological trigger where people adapt their behavior based on the actions of others in a given situation, usually to reach a conviction. It's a common bias that makes us believe that when a lot of people say something, then it must be true. It can be compared with the traditional “mouth to mouth” [...]
February 10, 2023 · Dudu Gentil
Strategy
Google announces AI news for Search, Maps and Translator
In a global event held on Wednesday (8), in Paris, the company announced a series of new features, including the official launch of Multisearch for more languages and countries, including Brazil. Further details on Bard, Google's conversational AI experimental service, announced by the company on Monday, were presented. After announcing the [...]
February 08, 2023 · Dudu Gentil
Strategy
GA4: Google Analytics will undergo significant changes in 2023
On July 1, 2023, Google Analytics will formally pass to GA4. Although it is not a novelty, as it was announced last year, this represents a significant change for marketers, because analysis is the basis for how to track and evaluate their success.
January 26, 2023 · Dudu Gentil
Strategy
In 2022, national football teams totaled almost 3.6 billion interactions in social networks
The year 2023 began and Brazilian football teams are in their preseason to face this year's challenges. And with the end of the 2022 season, MKTEsportivo portal, in partnership with Samba Digital, a company specialized in digital solutions, released a survey of the numbers of national clubs on social networks. Lifting [...]
January 07, 2023 · Dudu Gentil
Strategy
Google's helpful content system update: the (good) content continues king
Now it's valid for the whole world and if you have a website or blog, get ready for changes or alignments of your projects! Google announced at the beginning of the month (December), the global update to the system that manages the search ranking: helpful content system. In this article, you will understand more deeply the [...]
December 14, 2022 · Dudu Gentil
Strategy
List of 07 Content Optimization Tools for SEO Professionals
When it comes to SEO, content optimization is more important than content itself. Content in its unoptimized form is not very powerful and useful to increase the SERP rating or the authority of a website. To properly optimize content, SEO professionals need to use various different tools. If [...]
December 07, 2022 · Dudu Gentil
Strategy
Why Start Using Google Analytics 4
Data analysis is one of the key elements of a modern business with consistent performance. Google Analytics (GA) has been helping companies for years to make informed decisions based on a deeper understanding of their customers and competitors. Now Google is improving its analytics features by migrating to Google Analytics 4, [...]
November 18, 2022 · Dudu Gentil
Strategy
Reasons for the popularity of Online Casinos and especially 1 Win Lucky Jet
Thousands of casinos on the Internet serve players while there is finite space for physical casinos. In addition, you can sign up and play in dozens of different casinos without leaving home. Both benefits and disadvantages apply to this type. More options are available, but locating the best online casino can be a [...]
November 16, 2022 · Dudu Gentil
Strategy
The importance of Social Media Analytics in marketing
With social networks playing an increasingly important role in marketing overall success, social media analytics (or social media analysis) and campaign metrics are key sources of information in business marketing strategies. With so much information being shared all the time on social networks, the tools that [...]
October 28, 2022 · Gustavo Trentini
Strategy
10 tips to increase your website's organic traffic
Did the organic traffic die? The answer is no! Organic marketing is what will increasingly separate your business from competition. Marketing strategies produce organic traffic that is directly related to what users are looking for in relation to their business. Although you cannot give up paid traffic [...]
September 30, 2022 · Dudu Gentil
Strategy
What is Y-selling funnel and how it works
The sales funnel is a strategy that seeks to represent the steps by which a consumer goes to carry out the purchase of a product or service. Thus, it helps guide marketing and sales teams to act in the most appropriate way with each customer, depending on the phase they are in. But, what is the [...]
September 15, 2022 · Gustavo Trentini
Strategy
What SWOT analysis is and how to do
SWOT analysis is an incredibly simple but powerful tool to help you develop your business strategy, either by creating a new business or by guiding an existing business. What is SWOT SOWT analysis means Forces, Weaknesses, Opportunities and Threats and, therefore, a SWOT analysis is the technique used to evaluate these four aspects of [...]
August 26, 2022 · Dudu Gentil
Strategy
How to boost election campaigns for candidates in 2022
It seems incredible that in the 2022s, many candidates for political or party positions still do not understand or have difficulty dealing with digital campaign boosting. Who believes that having only space on radio, tv or saints in hand can be enough, possibly will stay off the voter's radar, which embraced the technology [...]
August 11, 2022 · Gustavo Trentini
Strategy
YouTube Shorts celebrates a year boosting the growth of the next generation of creators: the multiformat
The short format videos of the platform are viewed by more than 1.5 billion users each month. São Paulo, July 7, 2022- A year ago, YouTube launched YouTube Shorts in Brazil to promote the mission of giving voice to everyone and helping content creators increase their [...]
July 07, 2022 · Dudu Gentil
Strategy
Using video marketing for sales strategies
With planning and creativity, you can produce videos for marketing actions that will surprise your target audience. If you are still hesitating about the value of the video for your business, especially if it is a small or medium-sized company, here are some facts that can convince you. What is video marketing? You know that famous one [...]
June 23, 2022 · Gustavo Trentini
Strategy
Discovery Ads: how and why to advertise in Google native feeds
Announcing in Google's native feeds can help businesses hit business goals. After all, channels like YouTube, Gmail and Google search varieties feed are accessed every day spontaneously by millions of people around the world. In this article, I present the reasons why it is worth investing in Discovery Ads e [...]
May 30, 2022 · Dudu Gentil
Strategy
Instagram Bio Link: What is the importance and how to use
Having a good presence on social networks is a key part of online marketing. And Instagram has become much more than just a cozy place to post and view photos or send direct messages (DMs) to friends and followers. How about understanding how to better take advantage of the network and turn casual users into customers [...]
May 16, 2022 · Dudu Gentil
Strategy
Google launches resources for local research and encourages content production
New Google features reinforce local news in the search engine and offer tools for content producers to prioritize local news in their publications. A trend that had already been perceived, but now gains the contribution of the giant of the searches. Follow the text for details! The term “news near me” [...]
December 02, 2021 · Dudu Gentil
