Journal
Ideas that move.
Strategy, design, technology and business — for whoever is deciding the next step.

Marketing
How to promote your site efficiently and strengthen your brand?
It is challenging to stand out on the internet after all: there are so many people online and a large portion of these people are spreading some product or service on the web. So how do you find your watershed and consolidate your brand in the digital world? As previously said, you need to find what does your business [...]
June 29, 2022 · Dudu Gentil

Marketing
Why use content marketing to attract customers?
One of the most popular words is Marketing, because all of the companies that are active within this word, that is, the operating network that revolves around this effective strategy to promote a fertile means for the growth of a company, such as a ferrite magnet. Of this [...]
April 28, 2022 · Dudu Gentil

Marketing
SOMETHING TO CREATE A SITE USING A SITES CONSTRUCTOR
Large companies, small startups and even freelancers will need a website at some point. There are simple and complex ways to create a website and in this article we will briefly address each one of them. And in the end, we will analyze in more detail a method that allows a user to create a site without any experience using a builder and [...]
April 12, 2022 · Dudu Gentil

Marketing
Turn your sales with Facebook and Instagram ads
Imagine you wanting to sell your product or service through social networks, capricha in the post, puts the best images or videos and that amazing call with offer to attract attention... But the likes are few, very rare or no comments appear, let alone a request for information or service. The empty message box! The questions [...]
August 30, 2020 · Dudu Gentil

Marketing
Why shopstreaming has become a trend to sell through social networks
Shopstreaming or “live trade” is a new term used to describe the combination of video and e-commerce streaming, promises to revolutionize the retail sector and consumer purchasing habits. We can translate as a reinvention of that old TV channel that sells things live (remember Shoptime?), only now [...]
May 28, 2020 · Gustavo Trentini

Marketing
Instagram Shopping: what it is and how to use to sell
Buying on the Internet has never been more in evidence. With the Coronavirus pandemic, where it is necessary to obey social distancing and do almost everything without leaving home, this is the time to put into practice that idea of the virtual store. Selling it on Instagram is already a successful strategy adopted by many people. With [...]
May 14, 2020 · Gustavo Trentini

Marketing
Hire a Digital Agency: 8 tips to choose the right partner for your business
The hiring of a digital marketing agency is fundamental and requires time for the choice to be right. When you talk about sales, it's essential not to talk about digital marketing, isn't it? For market reasons, digital marketing is no longer an option, it is an obligation for those companies that aim to gain even more space before their audience. [...]
February 28, 2020 · Gustavo Trentini

Marketing
Know what motivates millions of people to go on Youtube every day
A dip in the audience's motivations on the world's most well-known multimedia platform. YouTube allows anyone, anywhere, to manifest. They are universes of intentions, passions, interests and moments that reveal themselves, connect, transform culture. People transfigure passions in videos but the truth is nothing more than the [...]
July 14, 2019 · Gustavo Trentini

Marketing
Flywheel Marketing: the right boost for your business
Every day we learn of entrepreneurs who started investing in digital marketing and were frustrated because they did not get the expected results. Even developing well-defined strategies to strengthen the digital presence of the business, its first results were eventually incompatible with the energy invested. With this post, we want to help you understand the challenge that is [...]
July 19, 2017 · Gustavo Trentini

Marketing
Digital marketing agency is behind EmmaYouAreNext. with
On Monday, actress Emma Watson spoke in UN meeting in favor of gender equality. The hacker community involved in leaking naked cebrities photos posted furious comments against her. They even threatened to publish embarrassing images of her. It was not long before a website was created: www.EmmaYouAreNext.com. The site had only one watch [...]
September 24, 2014 · Gustavo Trentini

Marketing
Research shows that 73.67% of Brazilians intend to celebrate Valentine's Day
What will be the impact of the opening of the World Cup on Valentine's Day celebration? To answer the question, Shopper Experience, a leader in research based on the “secret client” methodology, interviewed 2,252 people from the country’s main capitals. The research revealed that 73.67% of respondents intend to celebrate the date against 26.33% that [...]
June 05, 2014 · Gustavo Trentini

Marketing
Prosumer and Sac 3.0
Being a company 3.0 is top. investing in a good HTML5 website, social networks, marketing actions and applications is a way to stand out in this so new world of Digital Media. Big brands have learned that planning in Digital Marketing focusing on social networks is as important as betting on a virtual store as the business. [...]
March 03, 2013 · Gustavo Trentini

Marketing
Video gives insights about interactivity trends
Connecting (Full Film) from Bassett & Partners on Vimeo. Looking at the world today, we see that everything is moving quickly. So quickly that the possibility of talking on the phone in a moving car was, until recently, an incredible wonder. Now, we get angry when the cell phone signal cuts during the [...]
February 07, 2013 · Gustavo Trentini

Marketing
MSM Interview: Digital entrepreneurship
Digital environment has driven growth of entrepreneurship in Brazil, according to Sandra Turchi, who makes two warnings: having a good idea is not a guarantee of success and you need to have a business plan.
September 10, 2012 · Gustavo Trentini

Marketing
Learn about the most comprehensive web study on the portion of the population aged between 18 and 30
Hello Research and boo-box invite you to make a brief immersion in the universe of young adults in Brazil.
August 26, 2012 · Gustavo Trentini

Marketing
Why invest in digital marketing?
The digital market in Brazil is expanding. To reach this conclusion, we need to read this information, all from reliable sources: – According to Anatel, by July 2012 there were 256 million active cell phone lines in Brazil, representing 1.29 line per inhabitant, 54.3 million accessing the 3G network. [...]
August 21, 2012 · Gustavo Trentini

Marketing
Marketing in the digital age – HSM interview Martha Gabriel
Digital communication can make a difference to small and medium-sized enterprises. How to use the available resources without the need to hire an agency, and what new technologies are the topics of conversation between consultant Martha Gabriel and journalist Patricia Buneker, for the HSM Portal.
June 25, 2012 · Gustavo Trentini










