Journal
Ideas that move.
Strategy, design, technology and business — for whoever is deciding the next step.
Strategy
Digital marketing for real estate: how to do it?
The real estate sector has undergone turbulent changes since 2020. The pandemic made real estate companies have to reinvent themselves and find new solutions to operate effectively and safely. It's a digital game of giving and receiving amid the uncertainties of the economy. The way real estate interacts with sellers, buyers and tenants [...]
July 14, 2021 · Dudu Gentil
Strategy
What is sales funnel and why you need to have a
The term is not new, but is one of the pillars to achieve results with digital marketing. The sales funnel should be considered a priority in any project where the internet is intended to be used to sell. It can also be summarized as a step-by-step process that allows you to bring your potential customer closer [...]
July 05, 2021 · Gustavo Trentini
Strategy
Chatbot marketing as a sales strategy
Chat marketing or conversational marketing is the fastest way to move buyers through marketing and sales funnels through the power of real-time chat chat conversations. It builds relationships and creates authentic experiences with customers and buyers. It is the best way to start real-time conversations with buyers [...]
June 28, 2021 · Dudu Gentil
UX design
The main trends in the cloud in 2021
We have already talked here on the blog about what it is, what it is for and how important cloud computing is to business. With the increasing advancement of technology and a global situation still pandemic, the sector innovates and offers increasingly solutions for users and companies. The cloud is more than storage solution [...]
June 22, 2021 · Gustavo Trentini
Web
The importance of SDR for the sales area
To begin with, it is necessary to explain what the acronym SDR (Sales Development Representative) or Sales Development Representatives means: they are people of the sales team who focus exclusively on opportunities prospecting. Unlike sales executives who close new businesses, SDRs seek new leads, qualify them and try to align a pre-sale. Many [...]
June 14, 2021 · Dudu Gentil
UX design
How to use interactive content to boost your marketing
The more convenient opportunities brands offer to users, the more demanding and impatient they become. In addition, recent events have changed the way we research, choose, shop and make decisions that impact consumption. Before, technology was the engine of many companies, but now it occupied all the available space under [...]
June 07, 2021 · Gustavo Trentini
Web
What CRM is how it works and what it's for
While the business world has changed to an almost exclusively digital environment, the ways companies interact with their customers are also changing. As companies learn to master the affordable and easy-to-use marketing tools, it is more challenging to stand out from other competitors who sell products [...]
June 01, 2021 · Dudu Gentil
Clients
8 Reasons for You Outsourcing Your Company Marketing
Working and getting results with marketing is not an easy task. And it's unthinkable these days to be off the digital, either to expose your brand, relate to the consumer or gain sales. However, the complex and constantly changing Internet increases the requirements and risks for those who deal with campaigns [...]
May 24, 2021 · Gustavo Trentini
Clients
Why use the Magento platform for your e-commerce
While WordPress is the best platform for websites, Magento is the best platform for the development of online stores and hosts e-commerce sites of world-class brands such as Nike, Samsung, Coca-Cola and others. And it's not just for the big ones: Magento is a system that is also indicated for medium and small enterprises. The structure [...]
May 18, 2021 · Dudu Gentil
Strategy
How to build digital authority using content marketing
By demonstrating your experience and knowledge through content, you can make great advances to achieve trust with your target audience and have as a consequence sales results. It may seem like a common place, but it is important to highlight: building authority for your brand or product does not happen overnight. It is necessary [...]
May 10, 2021 · Gustavo Trentini
Strategy
The high-end audio on social networks: prepared for the experience by voice?
In the podcasts wave, social media discover that audio can be a great line to seek reach, audience and attract audiences who prefer to listen and be heard in conversations with friends and followers. The idea is not exactly new, we have been doing this for a long time with the chats of WhatsApp, Telegram and others, [...]
May 03, 2021 · Dudu Gentil
Strategy
Is Google Adsense worth using to monetize your website in 2021?
Ads on Google's display network have always been a good monetization strategy for those who want to sell over the internet, mainly because it's extremely easy to set up. Since 2003, the search giant has offered Google AdSense to get revenue through ads. But what are the challenges? Google AdSense is a network of cost ads [...]
April 26, 2021 · Gustavo Trentini
Strategy
What Copywriting is and why your company needs it
When someone presents himself as a copywriter, the next question that follows is almost certainly: “What do you do?” Many people assume that being a copywriter is the same as being a reporter or journalist. Or that involves copyright, copyright. None of that's true. So, what's copywriting? It's [...]
April 19, 2021 · Dudu Gentil
Clients
Catarinense Press Association launches portal with Talent Bank
Fully re-enacted, the portal was developed by Nacionalvox and has news like Banco de Talentos, which connects students and communication professionals to companies in search of talent The Catarinense Press Association has put the entity's new news portal on the air. Developed by Nationalvox, the portal brings news of the entity, historical information, bio [...]
April 14, 2021 · Dudu Gentil
Web
5 tips to improve your website performance
Learning how to accelerate a website is important to have more reach and audience with your target audience. The pages with fast loading are extremely important for success on the web, as they influence many factors. A delay of only one or two seconds can reduce: page views, customer satisfaction, conversions, user experience, ranking [...]
April 12, 2021 · Gustavo Trentini
Other
Storytelling for sales: How to do
Sales stories have a profound effect on our brains and on our behavior. This goes back to childhood, when the most basic request we made as children, besides “I’m hungry”, was “Tell me a story”. As buyers crave and demand more information, marketing teams are finding unique ways [...]
April 05, 2021 · Dudu Gentil
Strategy
Understand guerrilla marketing and who is indicated
Some say that business (and marketing in particular) is much like war. Only on this ground, the battles are less deadly and a little more refined! The term guerrilla marketing emphasizes this approach and reminds us that a good combative strategy is inspired by tactics of war such as surprise, speed, aggression, [...]
March 30, 2021 · Dudu Gentil
Strategy
What Growth Hacking is and how to use to accelerate your business
Have you ever wondered why companies like iFood, Airbnb or Uber have become so successful so quickly? The old saying “Slow and always” does not always win the race, especially in the Internet era. Today, successful companies and startups are using growth hacking strategies to accelerate their success. [...]
March 22, 2021 · Gustavo Trentini
