Journal
Ideas that move.
Strategy, design, technology and business — for whoever is deciding the next step.
Strategy
Youtube Shorts: a new option for brands and content creators
That videos are increasingly popular on social media no one can deny. TikTok is there to prove it and there's no way to miss Reels' big Instagram hit. Short and well edited videos have become a trend that only grows and Youtube that did not want to stay behind, [...]
August 23, 2021 · Dudu Gentil
Clients
What is favicon and why it is important to have on your site
The favicon is a small icon of 16 × 16 pixels that serves as a brand for a website. Your main goal is to help visitors locate pages more easily when there are several open tabs in the browser. By the tiny size, favicons work better as simple images or from one to three characters of text [...]
August 17, 2021 · Gustavo Trentini
Clients
How to place cookies on your website and comply with LGPD
If you have a website or even a blog and care about your users' data, you should have a clear and objective privacy policy, informing how data collected during visits or accesses are handled. That's where the cookie messages come in to obey LGPD, the general protection law [...]
August 10, 2021 · Dudu Gentil
UX design
Where to Create An Online Portfolio? 4 Tools To Give Life to Your Projects
With the growth of the freelance market and e-commerce, it is natural that the need to create an online portfolio also grows. If you need to know some tool options for this purpose, you have come to the right place. You will know practical and popular options to perform good presentations of your projects for customers, as well as learn [...]
August 03, 2021 · Dudu Gentil
E-commerce
Best SEO practices for e-commerce
If you have a virtual store (e-commerce), using small strategies that help increase online sales is a matter of survival. SEO (search optimization) is one of the crucial factors that help take advantage of competitors and see the importance of counting SEO companies in the area. For you to have a [...]
August 03, 2021 · Gustavo Trentini
E-commerce
Omnichannel Marketing: what it is and how to do
Omnichannel marketing refers to the creation of a brand presence on multiple online channels (site, app, social network, email, SMS, WhatsApp, etc.) and offline (retail shop, events, service center), ensuring a positive and continuous experience throughout the customer's journey. The words ‘positive’ and ‘continuous’ are crucial to observe because 67% [...]
July 27, 2021 · Dudu Gentil
Strategy
TikTok marketing for companies is worth it?
New social networks come up all the time. An intelligent entrepreneur keeps an eye on these changing trends, but does not necessarily waste time and resources to create marketing strategies for them. And lately, all eyes are turned to TikTok. This video sharing platform is still young. It hasn't existed for a long time and [...]
July 19, 2021 · Gustavo Trentini
Strategy
Digital marketing for real estate: how to do it?
The real estate sector has undergone turbulent changes since 2020. The pandemic made real estate companies have to reinvent themselves and find new solutions to operate effectively and safely. It's a digital game of giving and receiving amid the uncertainties of the economy. The way real estate interacts with sellers, buyers and tenants [...]
July 14, 2021 · Dudu Gentil
Strategy
What is sales funnel and why you need to have a
The term is not new, but is one of the pillars to achieve results with digital marketing. The sales funnel should be considered a priority in any project where the internet is intended to be used to sell. It can also be summarized as a step-by-step process that allows you to bring your potential customer closer [...]
July 05, 2021 · Gustavo Trentini
Strategy
Chatbot marketing as a sales strategy
Chat marketing or conversational marketing is the fastest way to move buyers through marketing and sales funnels through the power of real-time chat chat conversations. It builds relationships and creates authentic experiences with customers and buyers. It is the best way to start real-time conversations with buyers [...]
June 28, 2021 · Dudu Gentil
UX design
The main trends in the cloud in 2021
We have already talked here on the blog about what it is, what it is for and how important cloud computing is to business. With the increasing advancement of technology and a global situation still pandemic, the sector innovates and offers increasingly solutions for users and companies. The cloud is more than storage solution [...]
June 22, 2021 · Gustavo Trentini
Web
The importance of SDR for the sales area
To begin with, it is necessary to explain what the acronym SDR (Sales Development Representative) or Sales Development Representatives means: they are people of the sales team who focus exclusively on opportunities prospecting. Unlike sales executives who close new businesses, SDRs seek new leads, qualify them and try to align a pre-sale. Many [...]
June 14, 2021 · Dudu Gentil
UX design
How to use interactive content to boost your marketing
The more convenient opportunities brands offer to users, the more demanding and impatient they become. In addition, recent events have changed the way we research, choose, shop and make decisions that impact consumption. Before, technology was the engine of many companies, but now it occupied all the available space under [...]
June 07, 2021 · Gustavo Trentini
Web
What CRM is how it works and what it's for
While the business world has changed to an almost exclusively digital environment, the ways companies interact with their customers are also changing. As companies learn to master the affordable and easy-to-use marketing tools, it is more challenging to stand out from other competitors who sell products [...]
June 01, 2021 · Dudu Gentil
Clients
8 Reasons for You Outsourcing Your Company Marketing
Working and getting results with marketing is not an easy task. And it's unthinkable these days to be off the digital, either to expose your brand, relate to the consumer or gain sales. However, the complex and constantly changing Internet increases the requirements and risks for those who deal with campaigns [...]
May 24, 2021 · Gustavo Trentini
Clients
Why use the Magento platform for your e-commerce
While WordPress is the best platform for websites, Magento is the best platform for the development of online stores and hosts e-commerce sites of world-class brands such as Nike, Samsung, Coca-Cola and others. And it's not just for the big ones: Magento is a system that is also indicated for medium and small enterprises. The structure [...]
May 18, 2021 · Dudu Gentil
Strategy
How to build digital authority using content marketing
By demonstrating your experience and knowledge through content, you can make great advances to achieve trust with your target audience and have as a consequence sales results. It may seem like a common place, but it is important to highlight: building authority for your brand or product does not happen overnight. It is necessary [...]
May 10, 2021 · Gustavo Trentini
Strategy
The high-end audio on social networks: prepared for the experience by voice?
In the podcasts wave, social media discover that audio can be a great line to seek reach, audience and attract audiences who prefer to listen and be heard in conversations with friends and followers. The idea is not exactly new, we have been doing this for a long time with the chats of WhatsApp, Telegram and others, [...]
May 03, 2021 · Dudu Gentil
