Journal
Ideas that move.
Strategy, design, technology and business — for whoever is deciding the next step.
Marketing
The best digital marketing strategies for local companies
Digital marketing is one of the most powerful tools for local companies to promote their products and services. With the growing dependence of consumers on technology, it is crucial that local companies implement digital marketing strategies to reach their target audience that can become a customer.
March 23, 2023 · Dudu Gentil
E-commerce
To the top and forward: the evolution of e-commerce in Brazil
Online sales help to warm the Brazilian economy. Even after the pandemic, e-commerce shows a breath to grow and increase the revenue of companies and businesses. A survey of the platform for creating online shops Cloudshop, found that only in January 2023, small and medium-sized companies made R$ 237.5 million in trade [...]
March 17, 2023 · Gustavo Trentini
Strategy
Everything you need to know about Twitter for companies
How social networking can be used in your digital marketing and inbound marketing strategies. Everything you need to know about Twitter for companies.
March 09, 2023 · Dudu Gentil
Clients
Hotsite for the Lake Reserve Allotment, the new project of the South Coast Urbanism, in Imbituba
The best urban development in the Imbituba region is being prepared for you. The Lake Reserve is a large enterprise with over 240,000m2 of area and over 5000m2 of leisure area, thought for you to enjoy the small things of life. After all, nothing replaces the feeling of breathing the fresh air, [...]
March 01, 2023 · Dudu Gentil
Other
What are WhatsApp communities and how to use them?
In November 2022 Meta announced its global release of WhatsApp communities. In Brazil, due to issues related to politics, the resource that is already present in 15 countries and in Telegram, was only available at the beginning of this year, making it easier to manage similar groups, linking them to a community.
February 28, 2023 · Dudu Gentil
Strategy
What is Publishing and how to do
Not only does inbound marketing, social media and ads live up to the current marketing. You have to be equipped with the best weapons to reach the so desired target audience, wherever he is. Formerly known as Publicitarian Information, the Publisher has been a tactic used by many companies to mark a digital presence in search of results “beyond [...]
February 21, 2023 · Dudu Gentil
Strategy
5 ways to use social proof to activate your company's digital
Social proof refers to the psychological trigger where people adapt their behavior based on the actions of others in a given situation, usually to reach a conviction. It's a common bias that makes us believe that when a lot of people say something, then it must be true. It can be compared with the traditional “mouth to mouth” [...]
February 10, 2023 · Dudu Gentil
Strategy
Google announces AI news for Search, Maps and Translator
In a global event held on Wednesday (8), in Paris, the company announced a series of new features, including the official launch of Multisearch for more languages and countries, including Brazil. Further details on Bard, Google's conversational AI experimental service, announced by the company on Monday, were presented. After announcing the [...]
February 08, 2023 · Dudu Gentil
E-commerce
Marketing tips for e-commerce that will boost your sales
Selling online is definitely not for amateurs. E-commerce is a constantly changing business and is part of a digital universe that has evolved continuously since its creation. And not only that, but we are connected through increasingly advanced and practical devices, every day that passes. An e-commerce of [...]
February 02, 2023 · Dudu Gentil
Strategy
GA4: Google Analytics will undergo significant changes in 2023
On July 1, 2023, Google Analytics will formally pass to GA4. Although it is not a novelty, as it was announced last year, this represents a significant change for marketers, because analysis is the basis for how to track and evaluate their success.
January 26, 2023 · Dudu Gentil
Clients
What you need to know about ChatGPT
ChatGPT is conquering the world and it is easy to understand why. Proving that AI is one of the largest marketing trends in recent years, the platform considered revolutionary can perform amazing amounts of tasks, from answering questions to writing on broader topics. The GPT chatbot is very promising for [...]
January 26, 2023 · Gustavo Trentini
Big Data
What is email delivery capability and why is important
Email marketing is still one of the best channels to reach your desired target audience, get conversions and maintain relationship with leads. On average, email has a low cost compared to other marketing forms. But that doesn't mean it's easy to reach good metrics. And one of the most important to measure a [...]
January 19, 2023 · Dudu Gentil
UX design
How to accelerate digital maturity in your company
Is the digital transformation knocking on your door or have you ever passed it? Accelerating digital maturity should be a priority for companies of all sizes. To reach this stage, one must answer an important question: how to get a right combination of goals, resources, people and technology to get digital benefits [...]
January 12, 2023 · Gustavo Trentini
Strategy
In 2022, national football teams totaled almost 3.6 billion interactions in social networks
The year 2023 began and Brazilian football teams are in their preseason to face this year's challenges. And with the end of the 2022 season, MKTEsportivo portal, in partnership with Samba Digital, a company specialized in digital solutions, released a survey of the numbers of national clubs on social networks. Lifting [...]
January 07, 2023 · Dudu Gentil
E-commerce
NVX – Nationalvox is approved in the Market Affiliates Program Shops
From now on, it has become easier and more practical to create your virtual store at Mercado Shops, in partnership with NVX – Nacionalvox, which has just become affiliated with the Free Market e-commerce platform. Online sales are still on the rise! In November 2022, the Brazilian e-commerce registered 2.63 billion visits, according to [...]
January 05, 2023 · Dudu Gentil
Marketing
10 errors not to make on social networks of companies
As congested as the market becomes, every company hopes to disclose its brand in the face of the greatest possible number of eyes in search of customers and sales. Every brand must and can harness the power of social networks. But in an attempt to stand out on the platforms, it is not uncommon for a few mistakes to be made. And [...]
December 21, 2022 · Dudu Gentil
Strategy
Google's helpful content system update: the (good) content continues king
Now it's valid for the whole world and if you have a website or blog, get ready for changes or alignments of your projects! Google announced at the beginning of the month (December), the global update to the system that manages the search ranking: helpful content system. In this article, you will understand more deeply the [...]
December 14, 2022 · Dudu Gentil
E-commerce
Almost 40% of Brazilians who see ads access the site to shop after
Targeted ads are a very common type of advertising on the internet, appearing in conjunction with consumer favorite content and focusing on specific audiences. And according to a new study by Rakuten Advertising and RetailX Consumer Observatory, they really work. The survey shows that 37% of Brazilian consumers shop right after [...]
December 12, 2022 · Dudu Gentil
