Journal
Ideas that move.
Strategy, design, technology and business — for whoever is deciding the next step.
Strategy
Google announces AI news for Search, Maps and Translator
In a global event held on Wednesday (8), in Paris, the company announced a series of new features, including the official launch of Multisearch for more languages and countries, including Brazil. Further details on Bard, Google's conversational AI experimental service, announced by the company on Monday, were presented. After announcing the [...]
February 08, 2023 · Dudu Gentil
E-commerce
Marketing tips for e-commerce that will boost your sales
Selling online is definitely not for amateurs. E-commerce is a constantly changing business and is part of a digital universe that has evolved continuously since its creation. And not only that, but we are connected through increasingly advanced and practical devices, every day that passes. An e-commerce of [...]
February 02, 2023 · Dudu Gentil
Strategy
GA4: Google Analytics will undergo significant changes in 2023
On July 1, 2023, Google Analytics will formally pass to GA4. Although it is not a novelty, as it was announced last year, this represents a significant change for marketers, because analysis is the basis for how to track and evaluate their success.
January 26, 2023 · Dudu Gentil
Clients
What you need to know about ChatGPT
ChatGPT is conquering the world and it is easy to understand why. Proving that AI is one of the largest marketing trends in recent years, the platform considered revolutionary can perform amazing amounts of tasks, from answering questions to writing on broader topics. The GPT chatbot is very promising for [...]
January 26, 2023 · Gustavo Trentini
Big Data
What is email delivery capability and why is important
Email marketing is still one of the best channels to reach your desired target audience, get conversions and maintain relationship with leads. On average, email has a low cost compared to other marketing forms. But that doesn't mean it's easy to reach good metrics. And one of the most important to measure a [...]
January 19, 2023 · Dudu Gentil
UX design
How to accelerate digital maturity in your company
Is the digital transformation knocking on your door or have you ever passed it? Accelerating digital maturity should be a priority for companies of all sizes. To reach this stage, one must answer an important question: how to get a right combination of goals, resources, people and technology to get digital benefits [...]
January 12, 2023 · Gustavo Trentini
Strategy
In 2022, national football teams totaled almost 3.6 billion interactions in social networks
The year 2023 began and Brazilian football teams are in their preseason to face this year's challenges. And with the end of the 2022 season, MKTEsportivo portal, in partnership with Samba Digital, a company specialized in digital solutions, released a survey of the numbers of national clubs on social networks. Lifting [...]
January 07, 2023 · Dudu Gentil
E-commerce
NVX – Nationalvox is approved in the Market Affiliates Program Shops
From now on, it has become easier and more practical to create your virtual store at Mercado Shops, in partnership with NVX – Nacionalvox, which has just become affiliated with the Free Market e-commerce platform. Online sales are still on the rise! In November 2022, the Brazilian e-commerce registered 2.63 billion visits, according to [...]
January 05, 2023 · Dudu Gentil
Marketing
10 errors not to make on social networks of companies
As congested as the market becomes, every company hopes to disclose its brand in the face of the greatest possible number of eyes in search of customers and sales. Every brand must and can harness the power of social networks. But in an attempt to stand out on the platforms, it is not uncommon for a few mistakes to be made. And [...]
December 21, 2022 · Dudu Gentil
Strategy
Google's helpful content system update: the (good) content continues king
Now it's valid for the whole world and if you have a website or blog, get ready for changes or alignments of your projects! Google announced at the beginning of the month (December), the global update to the system that manages the search ranking: helpful content system. In this article, you will understand more deeply the [...]
December 14, 2022 · Dudu Gentil
E-commerce
Almost 40% of Brazilians who see ads access the site to shop after
Targeted ads are a very common type of advertising on the internet, appearing in conjunction with consumer favorite content and focusing on specific audiences. And according to a new study by Rakuten Advertising and RetailX Consumer Observatory, they really work. The survey shows that 37% of Brazilian consumers shop right after [...]
December 12, 2022 · Dudu Gentil
Marketing
10 Tik Tok tips for companies
TikTok, a social networking platform that uses short and engaging content to connect directly with users, is an excellent tool for companies and professionals working on limited budgets but with enormous creative potential. In just a few years since its creation, Tik Tok has become the third largest network [...]
December 08, 2022 · Dudu Gentil
Strategy
List of 07 Content Optimization Tools for SEO Professionals
When it comes to SEO, content optimization is more important than content itself. Content in its unoptimized form is not very powerful and useful to increase the SERP rating or the authority of a website. To properly optimize content, SEO professionals need to use various different tools. If [...]
December 07, 2022 · Dudu Gentil
Web
What are server errors on websites and how to resolve
There are many reasons why a server can fail. You don't know exactly what happened or why it happened – all you know is that something is wrong but fortunately there are also many ways to fix it. In this article, I will address some of the most common causes of server errors and the best ways [...]
November 30, 2022 · Dudu Gentil
Web
Google My Business is now Company Profile: look what has changed!
Google My Business is now Company Profile: look what has changed! If you use the Google My Business tool, prepare for a change! Now it's called the Company Profile. But you don't have to worry, because as we already know, nothing in Google ends, but it does. In this article I will show that [...]
November 25, 2022 · Gustavo Trentini
Strategy
Why Start Using Google Analytics 4
Data analysis is one of the key elements of a modern business with consistent performance. Google Analytics (GA) has been helping companies for years to make informed decisions based on a deeper understanding of their customers and competitors. Now Google is improving its analytics features by migrating to Google Analytics 4, [...]
November 18, 2022 · Dudu Gentil
Strategy
Reasons for the popularity of Online Casinos and especially 1 Win Lucky Jet
Thousands of casinos on the Internet serve players while there is finite space for physical casinos. In addition, you can sign up and play in dozens of different casinos without leaving home. Both benefits and disadvantages apply to this type. More options are available, but locating the best online casino can be a [...]
November 16, 2022 · Dudu Gentil
Marketing
Digital marketing trends to keep an eye on in 2023!
The end of the year is always the moment where companies (small or large) plan their efforts for the following year. When planning your budget and allocating resources to define future strategies, it is vitally important to know the marketing trends that the market signals to stay ahead of competition in 2023. It's [...]
November 10, 2022 · Dudu Gentil
