Journal
Ideas that move.
Strategy, design, technology and business — for whoever is deciding the next step.
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Google confirms Orkut's end to September 30
Many of our team received a Google e-mail this morning confirming the end of Orkut, starting on September 30. According to the search giant, "YouTube, Blogger and Google+ took off", which led them to make the decision to focus on them, and kill Orkut. Check below the full [...]
July 04, 2014 · Gustavo Trentini
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Help Facebook customize your news feed
Many people have not noticed yet, but Facebook is asking social network users for help with the way in which posts – from people and companies, spontaneous or sponsored – appear in each other's news feed. To participate, just click on the arrow that appears in the upper right corner of [...]
June 25, 2014 · Gustavo Trentini
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Evernote Platform Awards elects the best Brazilian apps in 2014
Everything good deserves to come back! That's why for the fourth consecutive year Evernote is open to the Platform Awards to choose the best talents, startups, developers and apps in Brazil. Registration runs until July 31st. Projects that connect to the platform will be evaluated in the design criteria, [...]
June 03, 2014 · Gustavo Trentini
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André Serpa, from Google, participates in an event on Technology and Innovation in the capital
André Serpa, leader of Google's Commercial Area for Latin America, and mentor of Google's Enterprise area in Brazil is the special guest of LIDE SANTA CATARINA for the next Lunch-Debate DIGITAL WORLD on Technology and Innovation, which will be held in CentralSouth, on Thursday (29), from 12h to 2:30pm. The event will gather [...]
May 27, 2014 · Gustavo Trentini
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Facebook launches campaign optimization course for new advertisers
Facebook is currently signed up for a training program in creating and optimizing ad campaigns called "Start Success". With a focus on new advertisers, it has as a prerequisite the daily investment of $50 for 30 days. During the course, the advertiser will have personal counseling sessions with experts and support by e-mail and [...]
May 26, 2014 · Gustavo Trentini
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Keep Calm and ‘click follow’
Facebook Orkutized for good. There's no point in squealing. Who has followed Google's first social network since its inception and who still operates here knows what I'm talking about. And it's not prejudice. It's a trend with no turning back. Behavior in the virtual world only translates among other things the level of culture (or not) [...]
May 20, 2014 · Gustavo Trentini
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In a new clip, Paul McCartney dances with a robot in the year 3116!
This weekend, Paul McCartney released the music video for the song "Apreciatte" from the album "New" (2013). Instead of playing Meryl Streep, Johnny Depp, Kate Moss, Jude Law, Tom Ford, Sean Penn and Natalie Portman, as in Queenie Eye and My Valentine's clips, the former baby this time had the company of Newman the Robot, [...]
May 19, 2014 · Gustavo Trentini
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More than 50% of Floripa's taxi fleet has joined Easy Taxi
Since December 2013, taxi drivers and users have been moving around Florianópolis with more agility and security with Easy Taxi, a taxi call app considered the world's largest mobile service app. More than 50% of the capital fleet has already joined the platform. In addition, users can already make the payment of [...]
May 15, 2014 · Gustavo Trentini
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CloudCampus launches Network Defender online course, network security
It starts on Monday, 12, the online Network Security course named "Network Defender", promoted by CloudCampus, the first center for technology training in Brazil based entirely on the cloud and with 4.5 thousand connected students throughout the country. The course has a 20-hour workload, divided into 10 two-hour classes each. [...]
May 12, 2014 · Gustavo Trentini
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The end of food – and the fast food in the agency's extra hour?
Once upon a time, there were three young nerds living in a small apartment in San Francisco, trying to get their startup – dedicated to making it possible to build low-cost cell towers – to this end and change their lives. I couldn't. Worse: when they had only 70 thousand dollars left of the budget [...]
May 12, 2014 · Gustavo Trentini
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Today the Social Impact Challenge Google Brazil ends
Challenge will award four NGOs with a million reals. Voting period began on April 29. Juntos.com.vc, a non-profit organization that allows the funding of social projects is among the ten finalists of the Social Impact Challenge Google Brasil. The challenge has already happened in two other countries. In India [...]
May 08, 2014 · Gustavo Trentini
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New in the universe of games: virtual store that gathers games created in Brazil
Splitplay – the first platform for the international sales and distribution of indie games made in Latin America – will bring the main games produced here, with several titles for sale between R$ 2 and R$ 49. Next to the launch of the website that will be today, day 07/04/, there will be a virtual conference at 16h (Time of Brasilia) [...]
May 07, 2014 · Gustavo Trentini
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Netshoes ‘turns’ fans into Brazilian national team coaches
Netshoes, the world's largest e-commerce of sports goods, proposes to football fans a challenge that will bring them closer to the coaching activity of the Brazilian Football Team at one of the crucial moments that the position requires: the definition of the list of summoned. On the eve of the most important football tournament on the planet, the fans [...]
May 06, 2014 · Gustavo Trentini
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Brazil already has a platform for collective financing of books
It was launched on Monday, 5, the first platform of collective financing focused exclusively on the Brazilian publishing market. Bookstorming, a startup designed by four young people from Rio de Janeiro, aims to transform the experience of buying the book in the country by bringing to the publishing market the tool of crowdfunding. The idea, which already works with [...]
May 05, 2014 · Gustavo Trentini
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The Statigram is now Iconosquare
Very popular among Digital Marketing Analysts, Statigram, likes monitoring tool and comments from photos posted on Instagram, changed their name and now they are called Iconosquare. With a new outfit and improved configuration. Statigram and analyze the performance of profiles on Instagram can manage the [...]
April 29, 2014 · Gustavo Trentini
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Three Brazilian agencies are among the winners of the 18th Webby Awards
The Webby Awards announced on Monday, 28, the winners of the 18th edition of the Webby Awards – considered the "Oscar of the Internet" – on May 19, in New York. This year the winners will be recognized alongside honored with special achievements – Lawrence Lessig, Kickstarter, De La Soul, Freddie Wong, ‘and’ The [...]
April 28, 2014 · Gustavo Trentini
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TDC 2014 Florianópolis: support of technology giants and more than 1600 subscribers
The Florianópolis edition of The Developer’s Conference 2014, which takes place from May 15 to 18, already has more than 1600 registrations in the first phase and renowned technology companies confirmed as sponsors of the event, including international Amazon, Oracle, Intel, PayPal and Google and locals, Softplan and Betha. O [...]
April 24, 2014 · Gustavo Trentini
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Specialist comes to Florianópolis to talk about videos on the internet as marketing tool
Modernizing equipment – non-professional cameras already enable optimal sound and image capture – and the use of the internet as a vehicle for the dissemination of content for free made the video an essential marketing tool for companies. The averages and small invest in simple productions, but that allow [...]
April 23, 2014 · Gustavo Trentini
