Journal
Ideas that move.
Strategy, design, technology and business — for whoever is deciding the next step.
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21o Digital Ice Cream
Tickets for the 21st Digital Ice Cream are on sale. The event, promoted by the Digital Group of Santa Catarina, will take place on Thursday, 29, in Vilaj Coworking (Rua Joe Collaço, 431-Santa Monica). Tickets can be bought here, for the amount of R $ 25 (R$ 15 for members in the SC Digital Group). The Digital Ice Cream is a [...]
January 27, 2015 · Gustavo Trentini
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Research shows repercussion in Brazil of attack on the French newspaper Charlie Hebdo
The attack against satirical newspaper Charlie Hebdo, on Wednesday, 7, has been strongly impacting on social media in Brazil. A study conducted by Polis Consulting, using the market research software in real time NetBase, reveals that the impact on Brazilians in the first 36 hours after the terrorist act has been consolidating in the form [...]
January 09, 2015 · Gustavo Trentini
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Photography Day
Today is the day of photography, a very special date not only for professionals in the area, but also for those who are passionate about photography and love to record all the important moments of their life. We know that each person has a way of looking at the world and so each photo is unique, revealing [...]
January 08, 2015 · Gustavo Trentini
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The limit of freedom of expression on Facebook – in the US
The Monday edition of The New York Times brought a company opinion text about the limits of freedom of expression on Facebook. This is because an American was sentenced to four years in prison for posts considered by the Justice as "threats" to other people, even if none of the "threats" have materialized [...]
December 02, 2014 · Gustavo Trentini
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Visit a Hellmann’s tomato farm in real time!
To demonstrate the importance of having sustainable farms in the production of tomatoes that are used in the production of your ketchup, Hellmann’s decided to open the doors of one of its farms between November 26th and December 5th. The project is sensational and the hotsite, very well done. Tip: do not skip the introduction, [...]
December 02, 2014 · Gustavo Trentini
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You ever heard of Sony Guru?
The project aims to connect the consumer directly to Sony Mobile through an immersive experience with audio, video and live product demonstration through communication between the consumer and Guru on the other side of the screen playing the role of a specialized personal consultant. In summary Guru works the [...]
November 12, 2014 · Gustavo Trentini
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It happened Here: NationalVOX reshapes site and reinforces its positioning
The Commission shall adopt delegated acts in accordance with Article 21(3) of the Financial Regulation. Just over three months from completing 10 years in the market, National VOX – Digital Agency, Florianópolis, published its new website last Thursday (6). The idea that guided the team in the graphical remodeling and information structure was to reinforce the positioning that is the company's DNA: involvement [...]
November 11, 2014 · Gustavo Trentini
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Google confirms Orkut's end to September 30
Many of our team received a Google e-mail this morning confirming the end of Orkut, starting on September 30. According to the search giant, "YouTube, Blogger and Google+ took off", which led them to make the decision to focus on them, and kill Orkut. Check below the full [...]
July 04, 2014 · Gustavo Trentini
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Help Facebook customize your news feed
Many people have not noticed yet, but Facebook is asking social network users for help with the way in which posts – from people and companies, spontaneous or sponsored – appear in each other's news feed. To participate, just click on the arrow that appears in the upper right corner of [...]
June 25, 2014 · Gustavo Trentini
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Evernote Platform Awards elects the best Brazilian apps in 2014
Everything good deserves to come back! That's why for the fourth consecutive year Evernote is open to the Platform Awards to choose the best talents, startups, developers and apps in Brazil. Registration runs until July 31st. Projects that connect to the platform will be evaluated in the design criteria, [...]
June 03, 2014 · Gustavo Trentini
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André Serpa, from Google, participates in an event on Technology and Innovation in the capital
André Serpa, leader of Google's Commercial Area for Latin America, and mentor of Google's Enterprise area in Brazil is the special guest of LIDE SANTA CATARINA for the next Lunch-Debate DIGITAL WORLD on Technology and Innovation, which will be held in CentralSouth, on Thursday (29), from 12h to 2:30pm. The event will gather [...]
May 27, 2014 · Gustavo Trentini
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Facebook launches campaign optimization course for new advertisers
Facebook is currently signed up for a training program in creating and optimizing ad campaigns called "Start Success". With a focus on new advertisers, it has as a prerequisite the daily investment of $50 for 30 days. During the course, the advertiser will have personal counseling sessions with experts and support by e-mail and [...]
May 26, 2014 · Gustavo Trentini
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Keep Calm and ‘click follow’
Facebook Orkutized for good. There's no point in squealing. Who has followed Google's first social network since its inception and who still operates here knows what I'm talking about. And it's not prejudice. It's a trend with no turning back. Behavior in the virtual world only translates among other things the level of culture (or not) [...]
May 20, 2014 · Gustavo Trentini
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In a new clip, Paul McCartney dances with a robot in the year 3116!
This weekend, Paul McCartney released the music video for the song "Apreciatte" from the album "New" (2013). Instead of playing Meryl Streep, Johnny Depp, Kate Moss, Jude Law, Tom Ford, Sean Penn and Natalie Portman, as in Queenie Eye and My Valentine's clips, the former baby this time had the company of Newman the Robot, [...]
May 19, 2014 · Gustavo Trentini
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More than 50% of Floripa's taxi fleet has joined Easy Taxi
Since December 2013, taxi drivers and users have been moving around Florianópolis with more agility and security with Easy Taxi, a taxi call app considered the world's largest mobile service app. More than 50% of the capital fleet has already joined the platform. In addition, users can already make the payment of [...]
May 15, 2014 · Gustavo Trentini
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CloudCampus launches Network Defender online course, network security
It starts on Monday, 12, the online Network Security course named "Network Defender", promoted by CloudCampus, the first center for technology training in Brazil based entirely on the cloud and with 4.5 thousand connected students throughout the country. The course has a 20-hour workload, divided into 10 two-hour classes each. [...]
May 12, 2014 · Gustavo Trentini
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The end of food – and the fast food in the agency's extra hour?
Once upon a time, there were three young nerds living in a small apartment in San Francisco, trying to get their startup – dedicated to making it possible to build low-cost cell towers – to this end and change their lives. I couldn't. Worse: when they had only 70 thousand dollars left of the budget [...]
May 12, 2014 · Gustavo Trentini
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Today the Social Impact Challenge Google Brazil ends
Challenge will award four NGOs with a million reals. Voting period began on April 29. Juntos.com.vc, a non-profit organization that allows the funding of social projects is among the ten finalists of the Social Impact Challenge Google Brasil. The challenge has already happened in two other countries. In India [...]
May 08, 2014 · Gustavo Trentini
