Journal
Ideas that move.
Strategy, design, technology and business — for whoever is deciding the next step.
UX design
How to avoid rejection rate to increase conversions on your site
Rejection rate or “Bounce Rate” is one of the metrics you should follow when running digital marketing campaigns. And this can seriously affect your conversion rates. If most users are abandoning their website or landing page, you probably won't get a chance to convert them into leads, prospects or customers. See [...]
November 04, 2022 · Gustavo Trentini
Strategy
The importance of Social Media Analytics in marketing
With social networks playing an increasingly important role in marketing overall success, social media analytics (or social media analysis) and campaign metrics are key sources of information in business marketing strategies. With so much information being shared all the time on social networks, the tools that [...]
October 28, 2022 · Gustavo Trentini
Marketing
Black Friday 2022: Learn how to take advantage of the date to sell more
One of the most important dates for retail and that is awaited by consumers in search of discounts and promotions, this year's Black Friday is generating a lot of expectation for the industry. In 2022, the shopping event takes place on November 25 and brings a new edition: for the first time it will be held together with [...]
October 20, 2022 · Dudu Gentil
Marketing
WhatsApp news coming up and you need to know!
WhatsApp has become one of the leading digital marketing channels for relationships and sales. Widely used in Brazil, the message application is still limited in many ways, if we compare it with its direct competitor, Telegram. The good news is that there is news around and in this article I will tell the [...]
October 14, 2022 · Dudu Gentil
Web
What is SMO and how to apply in your business
SMO or Social Media Optimization are marketing techniques that encourage companies to evaluate, monitor and change their content to suit the best practices of social networks. It is the purposeful development and optimization of a marketing plan to communicate with the target audience and bring it even closer [...]
October 07, 2022 · Gustavo Trentini
Strategy
10 tips to increase your website's organic traffic
Did the organic traffic die? The answer is no! Organic marketing is what will increasingly separate your business from competition. Marketing strategies produce organic traffic that is directly related to what users are looking for in relation to their business. Although you cannot give up paid traffic [...]
September 30, 2022 · Dudu Gentil
E-commerce
What are spam bots and how to protect yourself
A spam bot, or spam bot, is a computer program that ill-intentioned people employ to send large amounts of spam messages automatically. In this article we will explain what they are and how to protect yourself from these attacks. The program is simple and usually is based on a list of e-mail addresses [...]
September 22, 2022 · Gustavo Trentini
Strategy
What is Y-selling funnel and how it works
The sales funnel is a strategy that seeks to represent the steps by which a consumer goes to carry out the purchase of a product or service. Thus, it helps guide marketing and sales teams to act in the most appropriate way with each customer, depending on the phase they are in. But, what is the [...]
September 15, 2022 · Gustavo Trentini
E-commerce
8 errors you need to avoid to succeed with your e-commerce
Creating and maintaining a successful e-commerce is not an easy task. The Internet is an ocean full of sharks and your shop can be easily eaten alive, before you even get a chance to get up. While it is difficult to predict the problems that arise at any time, there are some common mistakes made by large and small e-commerce companies.
September 01, 2022 · Dudu Gentil
Strategy
What SWOT analysis is and how to do
SWOT analysis is an incredibly simple but powerful tool to help you develop your business strategy, either by creating a new business or by guiding an existing business. What is SWOT SOWT analysis means Forces, Weaknesses, Opportunities and Threats and, therefore, a SWOT analysis is the technique used to evaluate these four aspects of [...]
August 26, 2022 · Dudu Gentil
Marketing
LinkedIn Ads: what you need to know!
Without careful planning, social networks become a big void, speaking to few. By using LinkedIn ads, however, you can ensure that your brand's voice reaches the desired target audience. As well as for an influential decision-making hearing.
August 19, 2022 · Gustavo Trentini
Strategy
How to boost election campaigns for candidates in 2022
It seems incredible that in the 2022s, many candidates for political or party positions still do not understand or have difficulty dealing with digital campaign boosting. Who believes that having only space on radio, tv or saints in hand can be enough, possibly will stay off the voter's radar, which embraced the technology [...]
August 11, 2022 · Gustavo Trentini
UX design
Google's Ads Creative Studio: what it is and what it's for
Google's Ads Creative Studio has been released to all users, allowing you to reach higher levels of creative capabilities with existing features. In addition, the new system offers greater creative freedom and opportunities for those who need a little help in these matters. The tool for creating Google ads, called “Ads Creative Studio” was [...]
August 04, 2022 · Dudu Gentil
Clients
Why E-mail marketing engagement is important!
Email marketing is key in the relationship step with customers and consumers for sales, but it is not enough to make shipments and have appropriate tools. You need to strategically plan your email campaigns to have a good delivery, focusing on engagement with leads in search of the best results. It's what you'll check out in this [...]
July 22, 2022 · Gustavo Trentini
E-commerce
Telegram for digital strategies: Is it worth it?
Telegram, which has the impressive number of 700 million monthly active users worldwide, is becoming one of the most popular platforms, including in Brazil. The messaging app allows close relationship with users, which is vital in building engagement, credibility and customer search. Many companies are using [...]
July 15, 2022 · Gustavo Trentini
Strategy
YouTube Shorts celebrates a year boosting the growth of the next generation of creators: the multiformat
The short format videos of the platform are viewed by more than 1.5 billion users each month. São Paulo, July 7, 2022- A year ago, YouTube launched YouTube Shorts in Brazil to promote the mission of giving voice to everyone and helping content creators increase their [...]
July 07, 2022 · Dudu Gentil
Marketing
Digital presence guide for beginners in 10 steps
Did you know that 97% of consumers use the internet to find a business or shop? Having a digital presence (online) is fundamental for companies and professionals who aim for sales. It helps find your brand before someone knows you exist and allows them to know your reputation, influencing the customer's purchase decision. [...]
July 07, 2022 · Dudu Gentil
Marketing
How to Do A Good Video Edit
Turning images into interesting and engaging content at editing time may not be an easy task. But with the right tools and a little creativity, it can become something pleasurable and of quality. Human beings always seek a narrative to follow, whether it be for photos, videos, movies or series. All these [...]
July 05, 2022 · Dudu Gentil
