Journal
Ideas that move.
Strategy, design, technology and business — for whoever is deciding the next step.
Marketing
10 Tik Tok tips for companies
TikTok, a social networking platform that uses short and engaging content to connect directly with users, is an excellent tool for companies and professionals working on limited budgets but with enormous creative potential. In just a few years since its creation, Tik Tok has become the third largest network [...]
December 08, 2022 · Dudu Gentil
Strategy
List of 07 Content Optimization Tools for SEO Professionals
When it comes to SEO, content optimization is more important than content itself. Content in its unoptimized form is not very powerful and useful to increase the SERP rating or the authority of a website. To properly optimize content, SEO professionals need to use various different tools. If [...]
December 07, 2022 · Dudu Gentil
Web
What are server errors on websites and how to resolve
There are many reasons why a server can fail. You don't know exactly what happened or why it happened – all you know is that something is wrong but fortunately there are also many ways to fix it. In this article, I will address some of the most common causes of server errors and the best ways [...]
November 30, 2022 · Dudu Gentil
Web
Google My Business is now Company Profile: look what has changed!
Google My Business is now Company Profile: look what has changed! If you use the Google My Business tool, prepare for a change! Now it's called the Company Profile. But you don't have to worry, because as we already know, nothing in Google ends, but it does. In this article I will show that [...]
November 25, 2022 · Gustavo Trentini
Strategy
Why Start Using Google Analytics 4
Data analysis is one of the key elements of a modern business with consistent performance. Google Analytics (GA) has been helping companies for years to make informed decisions based on a deeper understanding of their customers and competitors. Now Google is improving its analytics features by migrating to Google Analytics 4, [...]
November 18, 2022 · Dudu Gentil
Strategy
Reasons for the popularity of Online Casinos and especially 1 Win Lucky Jet
Thousands of casinos on the Internet serve players while there is finite space for physical casinos. In addition, you can sign up and play in dozens of different casinos without leaving home. Both benefits and disadvantages apply to this type. More options are available, but locating the best online casino can be a [...]
November 16, 2022 · Dudu Gentil
Marketing
Digital marketing trends to keep an eye on in 2023!
The end of the year is always the moment where companies (small or large) plan their efforts for the following year. When planning your budget and allocating resources to define future strategies, it is vitally important to know the marketing trends that the market signals to stay ahead of competition in 2023. It's [...]
November 10, 2022 · Dudu Gentil
UX design
How to avoid rejection rate to increase conversions on your site
Rejection rate or “Bounce Rate” is one of the metrics you should follow when running digital marketing campaigns. And this can seriously affect your conversion rates. If most users are abandoning their website or landing page, you probably won't get a chance to convert them into leads, prospects or customers. See [...]
November 04, 2022 · Gustavo Trentini
Strategy
The importance of Social Media Analytics in marketing
With social networks playing an increasingly important role in marketing overall success, social media analytics (or social media analysis) and campaign metrics are key sources of information in business marketing strategies. With so much information being shared all the time on social networks, the tools that [...]
October 28, 2022 · Gustavo Trentini
Marketing
Black Friday 2022: Learn how to take advantage of the date to sell more
One of the most important dates for retail and that is awaited by consumers in search of discounts and promotions, this year's Black Friday is generating a lot of expectation for the industry. In 2022, the shopping event takes place on November 25 and brings a new edition: for the first time it will be held together with [...]
October 20, 2022 · Dudu Gentil
Marketing
WhatsApp news coming up and you need to know!
WhatsApp has become one of the leading digital marketing channels for relationships and sales. Widely used in Brazil, the message application is still limited in many ways, if we compare it with its direct competitor, Telegram. The good news is that there is news around and in this article I will tell the [...]
October 14, 2022 · Dudu Gentil
Web
What is SMO and how to apply in your business
SMO or Social Media Optimization are marketing techniques that encourage companies to evaluate, monitor and change their content to suit the best practices of social networks. It is the purposeful development and optimization of a marketing plan to communicate with the target audience and bring it even closer [...]
October 07, 2022 · Gustavo Trentini
Strategy
10 tips to increase your website's organic traffic
Did the organic traffic die? The answer is no! Organic marketing is what will increasingly separate your business from competition. Marketing strategies produce organic traffic that is directly related to what users are looking for in relation to their business. Although you cannot give up paid traffic [...]
September 30, 2022 · Dudu Gentil
E-commerce
What are spam bots and how to protect yourself
A spam bot, or spam bot, is a computer program that ill-intentioned people employ to send large amounts of spam messages automatically. In this article we will explain what they are and how to protect yourself from these attacks. The program is simple and usually is based on a list of e-mail addresses [...]
September 22, 2022 · Gustavo Trentini
Strategy
What is Y-selling funnel and how it works
The sales funnel is a strategy that seeks to represent the steps by which a consumer goes to carry out the purchase of a product or service. Thus, it helps guide marketing and sales teams to act in the most appropriate way with each customer, depending on the phase they are in. But, what is the [...]
September 15, 2022 · Gustavo Trentini
E-commerce
8 errors you need to avoid to succeed with your e-commerce
Creating and maintaining a successful e-commerce is not an easy task. The Internet is an ocean full of sharks and your shop can be easily eaten alive, before you even get a chance to get up. While it is difficult to predict the problems that arise at any time, there are some common mistakes made by large and small e-commerce companies.
September 01, 2022 · Dudu Gentil
Strategy
What SWOT analysis is and how to do
SWOT analysis is an incredibly simple but powerful tool to help you develop your business strategy, either by creating a new business or by guiding an existing business. What is SWOT SOWT analysis means Forces, Weaknesses, Opportunities and Threats and, therefore, a SWOT analysis is the technique used to evaluate these four aspects of [...]
August 26, 2022 · Dudu Gentil
Marketing
LinkedIn Ads: what you need to know!
Without careful planning, social networks become a big void, speaking to few. By using LinkedIn ads, however, you can ensure that your brand's voice reaches the desired target audience. As well as for an influential decision-making hearing.
August 19, 2022 · Gustavo Trentini
