Journal
Ideas that move.
Strategy, design, technology and business — for whoever is deciding the next step.
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Vine is a breeze in the Twitter universe?
Twitter has completed seven years of existence and only 40% of users post it on the microblog. This does not mean that the social network created by Jack Dorsey in the United States, and that it only loses importance to Facebook in terms of platforming, is fading. There are 200 million active accounts, those in which the [...]
March 26, 2013 · Gustavo Trentini
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All together and connected
Gradually the texts lose the title and the image now officially incorporated in the message, has to define the concept. Conceptual pictures with style. The content model needs harmony and everything is complete. The use of applications favors interaction and sharing. Who knew that advertising and journalism would mix in [...]
March 19, 2013 · Gustavo Trentini
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Soon, your smartphone will not have keyboard, says WSJ
“In the future, your smartphone will not auto-correct your mistakes. He will correct them before you make them.” It is what guarantees Matthew Lynley, who studied mathematics and physics at the University of North Carolina, in an article in the weekend edition of the Wall Street Journal, Europe version. In the text, he addresses the [...]
March 18, 2013 · Gustavo Trentini
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Book ‘Passion and meaning of the brand’ – by Arthur Bender
Branding expert Arthur Bender, with over 30,000 books sold, defends in new title that you need to find a greater meaning for brands than the business they represent. For the author, it is necessary to be attentive to the meaning of the brand – its purpose, its major cause, because this will make a huge difference in [...]
March 17, 2013 · Gustavo Trentini
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National VOX creates cultural contest for the Portal DeOlhoNilha”#Floripa287 – I love Florianópolis”
To celebrate the anniversary of 287 years of Florianópolis, encourage the talent of its readers and stimulate interactivity with the public, the hyperlocal portalDeOlhoNaIlhatou on Friday, 15, in his Facebook page, the cultural contest "#Floripa287 – I love Florianópolis". To participate, just the fan of the page access the page tab and do the [...]
March 15, 2013 · Gustavo Trentini
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Florianópolis is the second city of the calendar of the “Digital Marketing Forum 2013”
National VOX is one of the supporting companies of the event in the capital of Santa Catarina. The Digital Marketing Forum will hold another cycle of events and expand discussions and analyses on “how to communicate and generate business” efficiently, on April 4th, at the Center of Conventions – South-Central, in Florianópolis-SC. In 2012 [...]
March 14, 2013 · Gustavo Trentini
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Downloading and Installing. It's just that I don't...
The old saying says: “Hell is full of good intentions.” In the world of applications this also starts to set up. Applications that came and stopped in time. Others who have been discontinued. The lack of update takes a ton of publications focused on mobile, such as newspapers and magazines. The model does not seem to be [...]
March 12, 2013 · Gustavo Trentini
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Digital ice cream with many new features on Thursday in Florianópolis
This week is the 18th edition of the Digital Ice Cream – event promoted by Grupo Digital de Santa Catarina. It's Thursday, the 14th, starting at 7:00. As in the last event, the meeting between the main players of the segment in the State will be again in the Terra Brasilis Pizzaria located in Prainha, soon after the Hotel [...]
March 12, 2013 · Gustavo Trentini
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You're doing Facebook promotion? Keep your eye on the rules so you don't have a problem.
Below we publish the most up-to-date edition of the Facebook Promotion Guidelines, theFacebook Promotion Guidelines. The document is mandatory consultation for those working with digital Marketing and back and a half needs to create or take care of a Facebook promotion in their social media management. Facebook Promotion Guidelines (date of last revision: 17.12.12) “The following terms, as well as our Policy [...]
March 11, 2013 · Gustavo Trentini
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Mandatory reading: Humankind
Creativity has the power to transform human behavior This is the main belief of Leo Burnett, a multinational agency based in Chicago, formed by 96 offices and present in 84 countries. And it is with this belief that projects such as “The Planet Hour”, involving Leo Burnett and WWF, gain proportions in great acts [...]
March 10, 2013 · Gustavo Trentini
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Join the Google Mobilize event and understand advertising for mobile phones
Live broadcast on Google Brasil Channel, Thursday, 7/03, from 9am to 11am With it you can learn the opportunities of the multi-screen world and know how to explore the revolution on mobile phones that has already begun. The event will address the following topics: Consumer – Changes in consumer behavior. Market – Current advertising overview [...]
March 05, 2013 · Gustavo Trentini
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ReOil Program supported by National VOX receives Guinnes Book certificate
Florianópolis is now officially the most recycling kitchen oil city in the world, according to the Guinness Book. Last night (28), the Reóleo program of the Commercial and Industrial Association of Florianópolis (ACIF) presents the certificate issued by the book of records in event in Lagoa da Conceição for schools, companies and institutions that contributed [...]
March 01, 2013 · Gustavo Trentini
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Media Powders Statio Digitals Promotes Digital Round
The digital market in Greater Florianópolis, its novelties, trends, design, cases, experiences and user behavior will be under debate this weekend, in the Digital Round of Estacio. The event, which takes place in the main auditorium is promoted by the Graduate course in Marketing and Digital Media and is part of the calendar of extracurricular activities, [...]
February 28, 2013 · Gustavo Trentini
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Google seeks young scientists to change the world
The competition hopes to find the next generation of talented scientists and engineer The third annual edition of Google Science Fair was released on January 30. The competition hopes to find the next generation of talented scientists and engineers. The competition is the result of the partnership between Google, CERN (European Center for Nuclear Research), [...]
February 25, 2013 · Gustavo Trentini
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Music Cloud
Deezer is a French music streaming service that recently landed in the country. It offers 15 free days to try and meet. I was surprised to find in the very friendly search by the way, pearls like Suzi Four. A '70s rock band. Includes She’s in Love with You in the list of [...]
February 25, 2013 · Gustavo Trentini
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Florianópolis participates in Google Business Live Event on March 7
On March 7 Google Brazil representatives participate in Google Business Live Event, an event focused on micro, small and medium-sized Brazilian companies. The meeting will be held physically in São Paulo, at Google headquarters, and broadcast via Hangout On Air worldwide. Besides receiving the transmission, in Florianópolis, in the Association [...]
February 25, 2013 · Gustavo Trentini
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# DigitalSpirit Mode ON
I still remember my first post-communication class in digital media marketing. From Professor Christian with the discipline of E-commerce, who decided to pause on the teachings of e-commerce, to pass a roll of string hand in hand. The idea was to form a web inside the classroom, where each [...]
February 22, 2013 · Gustavo Trentini
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Turn your company’s Intranet into an attractive, collaborative and productive environment
The intranet has been used for years by companies of all sizes to provide content and information in digital media to their employees. As a general rule, its interior is old-fashioned and unattractive, where employees have access only to material and information prepared by directors and bosses. On the other hand, social networks, mix [...]
February 20, 2013 · Gustavo Trentini
