Journal
Ideas that move.
Strategy, design, technology and business — for whoever is deciding the next step.

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Digital ice cream with many new features on Thursday in Florianópolis
This week is the 18th edition of the Digital Ice Cream – event promoted by Grupo Digital de Santa Catarina. It's Thursday, the 14th, starting at 7:00. As in the last event, the meeting between the main players of the segment in the State will be again in the Terra Brasilis Pizzaria located in Prainha, soon after the Hotel [...]
March 12, 2013 · Gustavo Trentini

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You're doing Facebook promotion? Keep your eye on the rules so you don't have a problem.
Below we publish the most up-to-date edition of the Facebook Promotion Guidelines, theFacebook Promotion Guidelines. The document is mandatory consultation for those working with digital Marketing and back and a half needs to create or take care of a Facebook promotion in their social media management. Facebook Promotion Guidelines (date of last revision: 17.12.12) “The following terms, as well as our Policy [...]
March 11, 2013 · Gustavo Trentini

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Mandatory reading: Humankind
Creativity has the power to transform human behavior This is the main belief of Leo Burnett, a multinational agency based in Chicago, formed by 96 offices and present in 84 countries. And it is with this belief that projects such as “The Planet Hour”, involving Leo Burnett and WWF, gain proportions in great acts [...]
March 10, 2013 · Gustavo Trentini

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Join the Google Mobilize event and understand advertising for mobile phones
Live broadcast on Google Brasil Channel, Thursday, 7/03, from 9am to 11am With it you can learn the opportunities of the multi-screen world and know how to explore the revolution on mobile phones that has already begun. The event will address the following topics: Consumer – Changes in consumer behavior. Market – Current advertising overview [...]
March 05, 2013 · Gustavo Trentini

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ReOil Program supported by National VOX receives Guinnes Book certificate
Florianópolis is now officially the most recycling kitchen oil city in the world, according to the Guinness Book. Last night (28), the Reóleo program of the Commercial and Industrial Association of Florianópolis (ACIF) presents the certificate issued by the book of records in event in Lagoa da Conceição for schools, companies and institutions that contributed [...]
March 01, 2013 · Gustavo Trentini

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Media Powders Statio Digitals Promotes Digital Round
The digital market in Greater Florianópolis, its novelties, trends, design, cases, experiences and user behavior will be under debate this weekend, in the Digital Round of Estacio. The event, which takes place in the main auditorium is promoted by the Graduate course in Marketing and Digital Media and is part of the calendar of extracurricular activities, [...]
February 28, 2013 · Gustavo Trentini

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Google seeks young scientists to change the world
The competition hopes to find the next generation of talented scientists and engineer The third annual edition of Google Science Fair was released on January 30. The competition hopes to find the next generation of talented scientists and engineers. The competition is the result of the partnership between Google, CERN (European Center for Nuclear Research), [...]
February 25, 2013 · Gustavo Trentini

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Music Cloud
Deezer is a French music streaming service that recently landed in the country. It offers 15 free days to try and meet. I was surprised to find in the very friendly search by the way, pearls like Suzi Four. A '70s rock band. Includes She’s in Love with You in the list of [...]
February 25, 2013 · Gustavo Trentini

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Florianópolis participates in Google Business Live Event on March 7
On March 7 Google Brazil representatives participate in Google Business Live Event, an event focused on micro, small and medium-sized Brazilian companies. The meeting will be held physically in São Paulo, at Google headquarters, and broadcast via Hangout On Air worldwide. Besides receiving the transmission, in Florianópolis, in the Association [...]
February 25, 2013 · Gustavo Trentini

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# DigitalSpirit Mode ON
I still remember my first post-communication class in digital media marketing. From Professor Christian with the discipline of E-commerce, who decided to pause on the teachings of e-commerce, to pass a roll of string hand in hand. The idea was to form a web inside the classroom, where each [...]
February 22, 2013 · Gustavo Trentini

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Turn your company’s Intranet into an attractive, collaborative and productive environment
The intranet has been used for years by companies of all sizes to provide content and information in digital media to their employees. As a general rule, its interior is old-fashioned and unattractive, where employees have access only to material and information prepared by directors and bosses. On the other hand, social networks, mix [...]
February 20, 2013 · Gustavo Trentini

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Gelada Digital rolls on Thursday in Florianópolis
On the next day 21, to celebrate the return to normality (which unfortunately only happens after Carnival), will be held the 17th edition of the Digital Ice Cream. The event, which is promoted by the Digital Group of Santa Catarina, brings together the main players in the market market marketing, advertising and digital acculturation. From 19h, in Pizza [...]
February 20, 2013 · Gustavo Trentini

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Today's party day: National VOX completes 08 years of history!
Today we do not want to talk about SEO actions, keywords for sponsored links, the benefits of HTML5/CSS3, digital marketing strategies, web system creation, or how to develop the best application for smartphone or tablet. We also do not want to give tips on social media management, digital activation of brands or e-commerce. [...]
February 18, 2013 · Gustavo Trentini

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Let's do a big 2013!
The tradition in Brazil is that the year only begins after Carnival. At National VOX – Digital Agency, however, 2013 began on January 2, with full force and a lot of work. Since the first working day of the year, we have hired two professionals, we produce and publish new websites, we take over the management of digital marketing [...]
February 18, 2013 · Gustavo Trentini

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Advanced Google AdWords Campaigns
Efficient marketing tools for the world with multiple devices With advanced campaigns, you can manage bids on multiple devices, locations and times of the day, all from a single campaign through the bidding adjustments. This helps you reach your most valuable customers and get in touch with them [...]
February 07, 2013 · Gustavo Trentini

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National VOX celebrates inclusion of Florianópolis in the Guinness Book
At the end of last year, in just 30 days, the campaign “Floripa no Guinness”, promoted by the ReOil project of the Florianópolis Commercial and Industrial Association (ACIF), collected 18,690 thousand liters of cooking oil and placed Florianópolis for the first time in the Guinness Book, the Book of Records. A NacionalVOX que foi umo dos sponsores da [...]
February 04, 2013 · Gustavo Trentini

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Google Apps for Business will be meeting theme Thursday in Florianópolis
Google Business Group Florianópolis promotes the second Meetup project on Thursday, 31, at 20h, at SmartMob Coworking. ♪ With the theme ♪ “How Google Apps for Business (TM) can help your business grow,” tips on how to use business Gmail and other apps integrated into Google account will be presented at the meeting. The registrations [...]
January 28, 2013 · Gustavo Trentini

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Reading tip: A Fortune Society
With a simple and direct language, the book tells us a fun adventure that teaches us how to handle money. “Lucas Bezerra is a hairy boy and cook apprentice. He lives in regular trouble at home. The lack of money, or rather the difficulty in organizing finances, makes him indignant. Your best friend, Vini, [...]
January 08, 2013 · Gustavo Trentini










