Journal
Ideas that move.
Strategy, design, technology and business — for whoever is deciding the next step.
E-commerce
91 million requests, average cost of R$427.00 and 47% high: see some e-commerce numbers in Brazil
Internet commerce has grown in the pandemic. Alta reflects on the technology sector and promises a business-friendly 2021 for systems developers. The e-commerce recorded significant numbers of revenue and growth in 2020 in Brazil. Impulsed by the restrictions imposed by the Covid-19 pandemic, the mode of e-commerce, which already came in [...]
March 18, 2021 · Dudu Gentil
E-commerce
How to sell online using mental triggers
A challenge that every company or professional that applies inbound marketing for sales needs to face: How do you turn site visitors into leads and later into customers? If you have thought about delivering organic and value content to potential buyers of your product or service, using varied channels, shopping journey strategies with [...]
March 15, 2021 · Dudu Gentil
UX design
What you need to know about the new Google update: Mobile-First Index 2021
Optimizing search engines or SEO is an area of constantly changing marketing. We are often informed about a new algorithm launched by Google to offer users the best content on the internet. This requires always keeping an eye out and changing many of your SEO strategies to deal with changes. But [...]
March 08, 2021 · Gustavo Trentini
Strategy
10 key tips to master B2B marketing on LinkedIn
LinkedIn is known as one of the fastest growing social networks and a powerful platform for B2B marketing (business sales). The network, which recently renewed its look becoming cleaner and more attractive, effectively builds a solid professional network that every company seeks, becoming an inevitable part of digital marketing. The number of [...]
March 01, 2021 · Dudu Gentil
Strategy
Videos are on the air: how to advertise on YouTube
That the videos are on the rise, no one can deny it. It is already one of the most used content formats in marketing and brings feedback to companies. The brands advertise on YouTube because it is the second most popular website in the world, attracting more than 2 billion visitors per month. Index:1. Introduction2. How do the [...]
February 19, 2021 · Gustavo Trentini
UX design
Questions and answers about Clubhouse: the new social network by audio
— Photo: Reuters/Florence Lo Still for a select audience, in the case only who has iPhone, but coveted by many, Clubhouse is the new sensation of social networks and one of the most moving subjects on the internet at the beginning of the year. In contrast to Facebook, Instagram and other platforms that prioritize videos, Clubhouse is a based application [...]
February 12, 2021 · Dudu Gentil
Web
Is it worth having a content blog in 2021?
Warning: In this article I will not teach you how to blog or how to become a last-minute blogger. The idea is to validate the importance of starting or maintaining a blog as a digital channel at the present time for your business or business, taking into account the relevance for content marketing. Ten years ago, we watched [...]
February 08, 2021 · Gustavo Trentini
E-commerce
What you need to know about Live Commerce
Live Commerce, a term used to describe the combination of video and e-commerce streaming (online sales), promises to revolutionize the retail sector and consumer purchasing habits. In this article you will have a summary of how live trade is taking shape, trends in retail space and some forecasts of [...]
January 29, 2021 · Dudu Gentil
Strategy
Where to make lives to attract followers and customers
It's already 2021, the pandemic is still between us (we don't know when it's going to end) and lives have consolidated as one of the main strategies in digital marketing to attract audiences, customers and promote brands/people. The streaming's a big deal. When people realized they could follow the events without leaving the house, the [...]
January 22, 2021 · Gustavo Trentini
Strategy
Why is the newsletter again a good marketing strategy?
If you are one of those who always search for the zero input box, you may be wondering about the effectiveness of email newsletters, also known as “newsletters”. Do they still make sense? You may also ask yourself: sending newsletter is a good idea for your business or with time if [...]
January 15, 2021 · Dudu Gentil
Strategy
Social selling: what it is and how to do
A strategy widely used in digital marketing, social selling is nothing more than the use of social networks to increase interaction with customers and improve sales effectiveness. The central idea is that you build long-lasting relationships, and selling is just a consequence. So that you become a strategist [...]
January 11, 2021 · Gustavo Trentini
Strategy
Nostalgia Marketing: what it is and how to do
One of the main trends for 2021, nostalgia marketing has been applied for some time and you may not even have realized it. In this article I will explain how it works and how it can be a good strategy for your actions in search of customers and sales. To illustrate, I highlight an experience [...]
December 20, 2020 · Gustavo Trentini
Strategy
How to use WhatsApp in your sales strategies
One of the most widely used messaging applications in the world, WhatsApp, has today only in Brazil, more than 120 million active users. Many of which, potential customers and buyers. The company version called WhatsApp Business is an efficient channel for those who have products or services to sell and in this article I will show how to include [...]
December 11, 2020 · Dudu Gentil
Strategy
The importance of marketing planning for the search for results in 2021
Companies and professionals run out of time in creating or completing the long-awaited marketing planning to apply next year. With the coronavirus pandemic still being very real, you need to think of a viable schedule of when we will go back to doing business normally (or if this is going to take place). It's almost impossible to try [...]
December 04, 2020 · Gustavo Trentini
Strategy
The importance of engagement for sales
Everyone is talking about engagement for sales – but why is this so important and what does it really mean? What engagement practices do you use to connect with your customers? We already know a lot about the customer’s journey – how it is composed of several points of contact, from research to [...]
November 27, 2020 · Dudu Gentil
Strategy
Co-marketing what it is and how to do to achieve more results
Have you ever heard of union making strength? Digital marketing, too. A recent strategy called co-marketing deserves your attention. As the name already suggests, it is the creation of a campaign together with another company, which has the target audience similar to yours. The central idea of shared marketing is to unite efforts to [...]
November 20, 2020 · Gustavo Trentini
Strategy
10 tips and tricks for Instagram you need to know
How about putting into practice a killer strategy and results for Instagram, the fastest growing social network in the world? For this it is important to know all the details of the platform. The novelties and possibilities are becoming more creative and interactive – from filters and animations to models and stickers of stories, [...]
November 13, 2020 · Dudu Gentil
Strategy
Google my business: a useful resource to stand out in search
Google My Business is one of the most powerful ways potential customers can find their business online. You come across these profiles every day when you use Google, to find pretty much everything you need. Whether you have a small or medium company and have not yet configured this tool to promote or [...]
November 06, 2020 · Dudu Gentil
