Journal
Ideas that move.
Strategy, design, technology and business — for whoever is deciding the next step.
Strategy
Is Google Adsense worth using to monetize your website in 2021?
Ads on Google's display network have always been a good monetization strategy for those who want to sell over the internet, mainly because it's extremely easy to set up. Since 2003, the search giant has offered Google AdSense to get revenue through ads. But what are the challenges? Google AdSense is a network of cost ads [...]
April 26, 2021 · Gustavo Trentini
Strategy
What Copywriting is and why your company needs it
When someone presents himself as a copywriter, the next question that follows is almost certainly: “What do you do?” Many people assume that being a copywriter is the same as being a reporter or journalist. Or that involves copyright, copyright. None of that's true. So, what's copywriting? It's [...]
April 19, 2021 · Dudu Gentil
Clients
Catarinense Press Association launches portal with Talent Bank
Fully re-enacted, the portal was developed by Nacionalvox and has news like Banco de Talentos, which connects students and communication professionals to companies in search of talent The Catarinense Press Association has put the entity's new news portal on the air. Developed by Nationalvox, the portal brings news of the entity, historical information, bio [...]
April 14, 2021 · Dudu Gentil
Web
5 tips to improve your website performance
Learning how to accelerate a website is important to have more reach and audience with your target audience. The pages with fast loading are extremely important for success on the web, as they influence many factors. A delay of only one or two seconds can reduce: page views, customer satisfaction, conversions, user experience, ranking [...]
April 12, 2021 · Gustavo Trentini
Other
Storytelling for sales: How to do
Sales stories have a profound effect on our brains and on our behavior. This goes back to childhood, when the most basic request we made as children, besides “I’m hungry”, was “Tell me a story”. As buyers crave and demand more information, marketing teams are finding unique ways [...]
April 05, 2021 · Dudu Gentil
Strategy
Understand guerrilla marketing and who is indicated
Some say that business (and marketing in particular) is much like war. Only on this ground, the battles are less deadly and a little more refined! The term guerrilla marketing emphasizes this approach and reminds us that a good combative strategy is inspired by tactics of war such as surprise, speed, aggression, [...]
March 30, 2021 · Dudu Gentil
Strategy
What Growth Hacking is and how to use to accelerate your business
Have you ever wondered why companies like iFood, Airbnb or Uber have become so successful so quickly? The old saying “Slow and always” does not always win the race, especially in the Internet era. Today, successful companies and startups are using growth hacking strategies to accelerate their success. [...]
March 22, 2021 · Gustavo Trentini
E-commerce
91 million requests, average cost of R$427.00 and 47% high: see some e-commerce numbers in Brazil
Internet commerce has grown in the pandemic. Alta reflects on the technology sector and promises a business-friendly 2021 for systems developers. The e-commerce recorded significant numbers of revenue and growth in 2020 in Brazil. Impulsed by the restrictions imposed by the Covid-19 pandemic, the mode of e-commerce, which already came in [...]
March 18, 2021 · Dudu Gentil
E-commerce
How to sell online using mental triggers
A challenge that every company or professional that applies inbound marketing for sales needs to face: How do you turn site visitors into leads and later into customers? If you have thought about delivering organic and value content to potential buyers of your product or service, using varied channels, shopping journey strategies with [...]
March 15, 2021 · Dudu Gentil
UX design
What you need to know about the new Google update: Mobile-First Index 2021
Optimizing search engines or SEO is an area of constantly changing marketing. We are often informed about a new algorithm launched by Google to offer users the best content on the internet. This requires always keeping an eye out and changing many of your SEO strategies to deal with changes. But [...]
March 08, 2021 · Gustavo Trentini
Strategy
10 key tips to master B2B marketing on LinkedIn
LinkedIn is known as one of the fastest growing social networks and a powerful platform for B2B marketing (business sales). The network, which recently renewed its look becoming cleaner and more attractive, effectively builds a solid professional network that every company seeks, becoming an inevitable part of digital marketing. The number of [...]
March 01, 2021 · Dudu Gentil
Strategy
Videos are on the air: how to advertise on YouTube
That the videos are on the rise, no one can deny it. It is already one of the most used content formats in marketing and brings feedback to companies. The brands advertise on YouTube because it is the second most popular website in the world, attracting more than 2 billion visitors per month. Index:1. Introduction2. How do the [...]
February 19, 2021 · Gustavo Trentini
UX design
Questions and answers about Clubhouse: the new social network by audio
— Photo: Reuters/Florence Lo Still for a select audience, in the case only who has iPhone, but coveted by many, Clubhouse is the new sensation of social networks and one of the most moving subjects on the internet at the beginning of the year. In contrast to Facebook, Instagram and other platforms that prioritize videos, Clubhouse is a based application [...]
February 12, 2021 · Dudu Gentil
Web
Is it worth having a content blog in 2021?
Warning: In this article I will not teach you how to blog or how to become a last-minute blogger. The idea is to validate the importance of starting or maintaining a blog as a digital channel at the present time for your business or business, taking into account the relevance for content marketing. Ten years ago, we watched [...]
February 08, 2021 · Gustavo Trentini
E-commerce
What you need to know about Live Commerce
Live Commerce, a term used to describe the combination of video and e-commerce streaming (online sales), promises to revolutionize the retail sector and consumer purchasing habits. In this article you will have a summary of how live trade is taking shape, trends in retail space and some forecasts of [...]
January 29, 2021 · Dudu Gentil
Strategy
Where to make lives to attract followers and customers
It's already 2021, the pandemic is still between us (we don't know when it's going to end) and lives have consolidated as one of the main strategies in digital marketing to attract audiences, customers and promote brands/people. The streaming's a big deal. When people realized they could follow the events without leaving the house, the [...]
January 22, 2021 · Gustavo Trentini
Strategy
Why is the newsletter again a good marketing strategy?
If you are one of those who always search for the zero input box, you may be wondering about the effectiveness of email newsletters, also known as “newsletters”. Do they still make sense? You may also ask yourself: sending newsletter is a good idea for your business or with time if [...]
January 15, 2021 · Dudu Gentil
Strategy
Social selling: what it is and how to do
A strategy widely used in digital marketing, social selling is nothing more than the use of social networks to increase interaction with customers and improve sales effectiveness. The central idea is that you build long-lasting relationships, and selling is just a consequence. So that you become a strategist [...]
January 11, 2021 · Gustavo Trentini
