Journal
Ideas that move.
Strategy, design, technology and business — for whoever is deciding the next step.
Other
#4sqDay and the brand challenge to generate business
On Tuesday (16) the Foursquare promotes a kind of network mobilization, the #4sqDay. The date was chosen internationally by the users themselves to honor the platform, being celebrated by fans worldwide. For brands is the chance to conduct promotional campaigns and get closer to the tastes and preferences of those who are a fan of [...]
April 16, 2013 · Gustavo Trentini
Other
The tablet market in Brazil is expanding steadily
According to IDC Brasil numbers, a leading company in market intelligence, consulting services and conferences with the Information Technology and Telecommunications industries, in 2012 3.1 million tablets were sold in our country. The number is 171% higher than that recorded in 2011. For 2013, the sales expectation [...]
April 11, 2013 · Gustavo Trentini
Other
Medium of good ideas
The subject has nothing to do with spiritism, let alone a famous TV series that bears this name. I'm talking about social media. Medium is another web platform, still in Beta phase, created by Ev Williams, one of Twitter's parents and Blogger's. Born as a barn of good texts [...]
April 10, 2013 · Gustavo Trentini
Other
# Hash or not #tag
We were discussing the issue of hashtags on Facebook at the agency's core this week. Whether or not they would have relevance in researching certain subjects or promotion phrases. At least in integrating with Instagram (bought by Facebook), we tested the possibility of scheduling an event and it worked. For now The Wall Street [...]
April 02, 2013 · Gustavo Trentini
Other
Vine is a breeze in the Twitter universe?
Twitter has completed seven years of existence and only 40% of users post it on the microblog. This does not mean that the social network created by Jack Dorsey in the United States, and that it only loses importance to Facebook in terms of platforming, is fading. There are 200 million active accounts, those in which the [...]
March 26, 2013 · Gustavo Trentini
Clients
National VOX creates and develops the new website of the Gatabakana designer in partnership with TM4
The new website of the brand of women's clothing Gatabakana, Massaranduba (SC), was created and developed by National VOX – Digital Agency, Florianópolis, in partnership with TM4, a fashion-specialized communication agency. The designer of Santa Catarina took advantage of the change of collection (summer for winter) to reformulate the layout of its site, now cleaner [...]
March 22, 2013 · Gustavo Trentini
Other
All together and connected
Gradually the texts lose the title and the image now officially incorporated in the message, has to define the concept. Conceptual pictures with style. The content model needs harmony and everything is complete. The use of applications favors interaction and sharing. Who knew that advertising and journalism would mix in [...]
March 19, 2013 · Gustavo Trentini
Other
Soon, your smartphone will not have keyboard, says WSJ
“In the future, your smartphone will not auto-correct your mistakes. He will correct them before you make them.” It is what guarantees Matthew Lynley, who studied mathematics and physics at the University of North Carolina, in an article in the weekend edition of the Wall Street Journal, Europe version. In the text, he addresses the [...]
March 18, 2013 · Gustavo Trentini
Other
Book ‘Passion and meaning of the brand’ – by Arthur Bender
Branding expert Arthur Bender, with over 30,000 books sold, defends in new title that you need to find a greater meaning for brands than the business they represent. For the author, it is necessary to be attentive to the meaning of the brand – its purpose, its major cause, because this will make a huge difference in [...]
March 17, 2013 · Gustavo Trentini
Other
National VOX creates cultural contest for the Portal DeOlhoNilha”#Floripa287 – I love Florianópolis”
To celebrate the anniversary of 287 years of Florianópolis, encourage the talent of its readers and stimulate interactivity with the public, the hyperlocal portalDeOlhoNaIlhatou on Friday, 15, in his Facebook page, the cultural contest "#Floripa287 – I love Florianópolis". To participate, just the fan of the page access the page tab and do the [...]
March 15, 2013 · Gustavo Trentini
Other
Florianópolis is the second city of the calendar of the “Digital Marketing Forum 2013”
National VOX is one of the supporting companies of the event in the capital of Santa Catarina. The Digital Marketing Forum will hold another cycle of events and expand discussions and analyses on “how to communicate and generate business” efficiently, on April 4th, at the Center of Conventions – South-Central, in Florianópolis-SC. In 2012 [...]
March 14, 2013 · Gustavo Trentini
Other
Downloading and Installing. It's just that I don't...
The old saying says: “Hell is full of good intentions.” In the world of applications this also starts to set up. Applications that came and stopped in time. Others who have been discontinued. The lack of update takes a ton of publications focused on mobile, such as newspapers and magazines. The model does not seem to be [...]
March 12, 2013 · Gustavo Trentini
Other
Digital ice cream with many new features on Thursday in Florianópolis
This week is the 18th edition of the Digital Ice Cream – event promoted by Grupo Digital de Santa Catarina. It's Thursday, the 14th, starting at 7:00. As in the last event, the meeting between the main players of the segment in the State will be again in the Terra Brasilis Pizzaria located in Prainha, soon after the Hotel [...]
March 12, 2013 · Gustavo Trentini
Other
You're doing Facebook promotion? Keep your eye on the rules so you don't have a problem.
Below we publish the most up-to-date edition of the Facebook Promotion Guidelines, theFacebook Promotion Guidelines. The document is mandatory consultation for those working with digital Marketing and back and a half needs to create or take care of a Facebook promotion in their social media management. Facebook Promotion Guidelines (date of last revision: 17.12.12) “The following terms, as well as our Policy [...]
March 11, 2013 · Gustavo Trentini
Clients
In partnership with TM4, NationalVOX creates and develops new website of GATABAKANA
Check out the results of our work www.gatabakana.com.br In addition to the creation and development of the site, NationalVOX customized the blog in WordPress and created exclusive tabs on the brand's fanpage.
March 11, 2013 · Gustavo Trentini
Other
Mandatory reading: Humankind
Creativity has the power to transform human behavior This is the main belief of Leo Burnett, a multinational agency based in Chicago, formed by 96 offices and present in 84 countries. And it is with this belief that projects such as “The Planet Hour”, involving Leo Burnett and WWF, gain proportions in great acts [...]
March 10, 2013 · Gustavo Trentini
Other
Join the Google Mobilize event and understand advertising for mobile phones
Live broadcast on Google Brasil Channel, Thursday, 7/03, from 9am to 11am With it you can learn the opportunities of the multi-screen world and know how to explore the revolution on mobile phones that has already begun. The event will address the following topics: Consumer – Changes in consumer behavior. Market – Current advertising overview [...]
March 05, 2013 · Gustavo Trentini
Marketing
Prosumer and Sac 3.0
Being a company 3.0 is top. investing in a good HTML5 website, social networks, marketing actions and applications is a way to stand out in this so new world of Digital Media. Big brands have learned that planning in Digital Marketing focusing on social networks is as important as betting on a virtual store as the business. [...]
March 03, 2013 · Gustavo Trentini
