Journal
Ideas that move.
Strategy, design, technology and business — for whoever is deciding the next step.
E-commerce
Omnichannel Marketing: what it is and how to do
Omnichannel marketing refers to the creation of a brand presence on multiple online channels (site, app, social network, email, SMS, WhatsApp, etc.) and offline (retail shop, events, service center), ensuring a positive and continuous experience throughout the customer's journey. The words ‘positive’ and ‘continuous’ are crucial to observe because 67% [...]
July 27, 2021 · Dudu Gentil
E-commerce
91 million requests, average cost of R$427.00 and 47% high: see some e-commerce numbers in Brazil
Internet commerce has grown in the pandemic. Alta reflects on the technology sector and promises a business-friendly 2021 for systems developers. The e-commerce recorded significant numbers of revenue and growth in 2020 in Brazil. Impulsed by the restrictions imposed by the Covid-19 pandemic, the mode of e-commerce, which already came in [...]
March 18, 2021 · Dudu Gentil
E-commerce
How to sell online using mental triggers
A challenge that every company or professional that applies inbound marketing for sales needs to face: How do you turn site visitors into leads and later into customers? If you have thought about delivering organic and value content to potential buyers of your product or service, using varied channels, shopping journey strategies with [...]
March 15, 2021 · Dudu Gentil
E-commerce
What you need to know about Live Commerce
Live Commerce, a term used to describe the combination of video and e-commerce streaming (online sales), promises to revolutionize the retail sector and consumer purchasing habits. In this article you will have a summary of how live trade is taking shape, trends in retail space and some forecasts of [...]
January 29, 2021 · Dudu Gentil
E-commerce
Online store or Marketplace: What's the best option to sell on the Internet?
If you intend to invest in e-commerce (online sales), it is quite possible that you may be confused between an online store and a website of several vendors, known technically as Marketplace.
October 05, 2020 · Gustavo Trentini
E-commerce
WhatsApp launches the payout function within the application
WhatsApp is the most popular social messaging network in the country with 1.5 million users. Not by chance, Facebook, owner of the app, chose Brazil to launch a novelty: WhatsApp Pay! Already available, the new feature is being gradually released by the app in both the common version and Business. Allows [...]
June 18, 2020 · Dudu Gentil
E-commerce
Seven tips to make your e-commerce sell more
If you have an e-commerce and are crawling, think about how your online presence is. When it comes to e-commerce, I like to think about the bamboo metaphor. Why? Why, because one of the truths about him is that he creates deep roots, making it difficult to be torn out – what he has up, [...]
May 17, 2018 · Gustavo Trentini
E-commerce
E-commerce 2018: planning, strategy and solutions
The Brazilian e-commerce is increasingly mature and with this, we are going through a natural selection moment, where those who are not well structured will pay a high price for it. There's no room for amateurism anymore. Having a detailed e-commerce strategy for 2018, is the way to keep or grow in this market [...]
January 09, 2018 · Gustavo Trentini
E-commerce
Why doesn't your website bring you a return?
By André Silva Many sites still have much to improve in the way they transmit or conduct marketing to their visitor. No matter what the goal is – selling a product, getting leads, being contacted or simply transmitting a message – it is extremely important to approach your audience correctly. All of this is summed up by the following: [...]
December 01, 2015 · Gustavo Trentini
E-commerce
Why is the service level more important than the portfolio?
Have you ever heard that saying “one who sees a face doesn’t see a heart”? It's the essence of this post. When deciding which e-commerce software to hire, many entrepreneurs pay more attention to the developer's portfolio than to the level of service offered. While the client portfolio can, yes, bring credibility, your decision should not be made only with [...]
November 12, 2015 · Gustavo Trentini
E-commerce
The culture of e-commerce is finally coming into the industries
E-commerce has been challenging the logic of the offline market over the years, since online sales have been growing in the last 6 years. But we're talking about e-commerce for the final consumer, that online appliance store, clothes or even perfumery, just to name a few examples. We have read [...]
November 06, 2015 · Gustavo Trentini
E-commerce
Companies compete client for Twitter
Buying online is no longer new to many people. However, the way negotiations take place is that it draws more and more attention to interactivity, provoked in social networks. To talk to potential customers by Twitter in search of conversion (sales) trying to convince the purchase of a desired product, is “the gold”, [...]
May 13, 2014 · Gustavo Trentini
E-commerce
National VOX chest: How to sell on the Internet... in 2007!
According to the numbers of the e-bit, a company with information from the e-commerce founded in 1999, pioneer in conducting research on habits and e-commerce trends in Brazil, in 2011 the more than 30 million Brazilian “e-consumers” moved R$ 20 billion in real purchases made over the internet. For 2012, the prospects are [...]
June 22, 2012 · Gustavo Trentini
E-commerce
E-commerce: understand this global trend
What is Virtual Store? Your company's e-commerce or virtual store will be the custom commercial subsidiary that will automate your operation 24 hours a day. National VOX – Digital Agency uses the most powerful and flexible technology in the market, with a platform that enables the creation and development of virtual stores [...]
May 11, 2012 · Gustavo Trentini
