Journal
Ideas that move.
Strategy, design, technology and business — for whoever is deciding the next step.
Strategy
Nostalgia Marketing: what it is and how to do
One of the main trends for 2021, nostalgia marketing has been applied for some time and you may not even have realized it. In this article I will explain how it works and how it can be a good strategy for your actions in search of customers and sales. To illustrate, I highlight an experience [...]
December 20, 2020 · Gustavo Trentini
Strategy
How to use WhatsApp in your sales strategies
One of the most widely used messaging applications in the world, WhatsApp, has today only in Brazil, more than 120 million active users. Many of which, potential customers and buyers. The company version called WhatsApp Business is an efficient channel for those who have products or services to sell and in this article I will show how to include [...]
December 11, 2020 · Dudu Gentil
Strategy
The importance of marketing planning for the search for results in 2021
Companies and professionals run out of time in creating or completing the long-awaited marketing planning to apply next year. With the coronavirus pandemic still being very real, you need to think of a viable schedule of when we will go back to doing business normally (or if this is going to take place). It's almost impossible to try [...]
December 04, 2020 · Gustavo Trentini
Strategy
The importance of engagement for sales
Everyone is talking about engagement for sales – but why is this so important and what does it really mean? What engagement practices do you use to connect with your customers? We already know a lot about the customer’s journey – how it is composed of several points of contact, from research to [...]
November 27, 2020 · Dudu Gentil
Strategy
Co-marketing what it is and how to do to achieve more results
Have you ever heard of union making strength? Digital marketing, too. A recent strategy called co-marketing deserves your attention. As the name already suggests, it is the creation of a campaign together with another company, which has the target audience similar to yours. The central idea of shared marketing is to unite efforts to [...]
November 20, 2020 · Gustavo Trentini
Strategy
10 tips and tricks for Instagram you need to know
How about putting into practice a killer strategy and results for Instagram, the fastest growing social network in the world? For this it is important to know all the details of the platform. The novelties and possibilities are becoming more creative and interactive – from filters and animations to models and stickers of stories, [...]
November 13, 2020 · Dudu Gentil
Strategy
Google my business: a useful resource to stand out in search
Google My Business is one of the most powerful ways potential customers can find their business online. You come across these profiles every day when you use Google, to find pretty much everything you need. Whether you have a small or medium company and have not yet configured this tool to promote or [...]
November 06, 2020 · Dudu Gentil
Other
5 Tips for optimizing remote team work
For a lot of people, having to deal with remote teams started a day out of nowhere. The doors of the companies closed, working in Home Office became the norm and the companies advanced before a pandemic. Suddenly the face-to-face contact with employees and teams was exchanged for online meetings, frequent use of videoconferencing tools, [...]
October 30, 2020 · Gustavo Trentini
Strategy
Why marketing referral can help you sell more
Have you ever stopped to wonder why mouth to mouth is so powerful? We tend to follow the advice of those who have earned our trust, such as our friends, family or coworkers. Who has asked a friend or relative for suggestions of films or series, where they bought a certain product or even [...]
October 23, 2020 · Dudu Gentil
Other
The General Data Protection Act (LGPD) is already in effect, and now what?
If you or your company still don't take LGPD seriously, it's time to adjust, so you don't have to pay a fine later. Although it is worth it, sanctions are not beginning to apply until next year. But it's good to get into everything and how to apply it in practice. That's it [...]
October 16, 2020 · Gustavo Trentini
Strategy
How to create the ideal persona for your business in 8 steps
A persona is the ideal representation of the customer you want to sell your products or services. It may seem like a simple task, but you need to go deep into the configuration of this desired profile and also figure out how to do it. Understanding the potential consumer with a persona can help us determine the type of content [...]
October 09, 2020 · Dudu Gentil
E-commerce
Online store or Marketplace: What's the best option to sell on the Internet?
If you intend to invest in e-commerce (online sales), it is quite possible that you may be confused between an online store and a website of several vendors, known technically as Marketplace.
October 05, 2020 · Gustavo Trentini
Strategy
Why you should generate leads for sales
If you don't know what lead is yet, your company could be losing money. More than understanding about such an important term in digital, I will address in this article how to generate leads for sales! If you look for a quick response, a lead is a potential client. Or to simplify: a contact [...]
September 25, 2020 · Dudu Gentil
Strategy
SEO on-page how to do and what best practices
SEO (Optimization for search engines) is a set of optimization techniques, which aims to improve the positioning of a page in the organic results of the searchers, achieving more accesses and the possibility of conversion. There are over 240 items for the good positioning of a page on Google. But don't be scared: [...]
September 23, 2020 · Gustavo Trentini
Strategy
10 reasons to use email in your digital marketing strategies
You've probably heard that email marketing is dying, or already dead, more than a few times. Don't believe it! Many think the same of Blogs, however, they continue to attract thousands of visitors and readers every day, and if you notice, great bloggers also use email as their [...]
September 13, 2020 · Dudu Gentil
Other
Digital security: understand what is and what is important to your business
Large companies with robust budgets can build systems and hire IT professionals to ensure the security of their data. But what can owners of small and medium-sized enterprises do to ensure good digital security? You probably already know that installing antivirus software is mandatory. Join it to a firewall and you will be safer, [...]
September 07, 2020 · Gustavo Trentini
Marketing
Turn your sales with Facebook and Instagram ads
Imagine you wanting to sell your product or service through social networks, capricha in the post, puts the best images or videos and that amazing call with offer to attract attention... But the likes are few, very rare or no comments appear, let alone a request for information or service. The empty message box! The questions [...]
August 30, 2020 · Dudu Gentil
Strategy
10 Brand Awareness Tips (brand knowledge) to apply in your business
With the market increasingly competitive and in times of crisis, building brand awareness or “brand knowledge” is a crucial task for all companies wishing to succeed in their marketing efforts to promote a product or service. And which company doesn't want to succeed? Essentially, the recognition of its brand [...]
August 21, 2020 · Gustavo Trentini
