Journal
Ideas that move.
Strategy, design, technology and business — for whoever is deciding the next step.
Other
5 Tips for optimizing remote team work
For a lot of people, having to deal with remote teams started a day out of nowhere. The doors of the companies closed, working in Home Office became the norm and the companies advanced before a pandemic. Suddenly the face-to-face contact with employees and teams was exchanged for online meetings, frequent use of videoconferencing tools, [...]
October 30, 2020 · Gustavo Trentini
Strategy
Why marketing referral can help you sell more
Have you ever stopped to wonder why mouth to mouth is so powerful? We tend to follow the advice of those who have earned our trust, such as our friends, family or coworkers. Who has asked a friend or relative for suggestions of films or series, where they bought a certain product or even [...]
October 23, 2020 · Dudu Gentil
Other
The General Data Protection Act (LGPD) is already in effect, and now what?
If you or your company still don't take LGPD seriously, it's time to adjust, so you don't have to pay a fine later. Although it is worth it, sanctions are not beginning to apply until next year. But it's good to get into everything and how to apply it in practice. That's it [...]
October 16, 2020 · Gustavo Trentini
Strategy
How to create the ideal persona for your business in 8 steps
A persona is the ideal representation of the customer you want to sell your products or services. It may seem like a simple task, but you need to go deep into the configuration of this desired profile and also figure out how to do it. Understanding the potential consumer with a persona can help us determine the type of content [...]
October 09, 2020 · Dudu Gentil
E-commerce
Online store or Marketplace: What's the best option to sell on the Internet?
If you intend to invest in e-commerce (online sales), it is quite possible that you may be confused between an online store and a website of several vendors, known technically as Marketplace.
October 05, 2020 · Gustavo Trentini
Strategy
Why you should generate leads for sales
If you don't know what lead is yet, your company could be losing money. More than understanding about such an important term in digital, I will address in this article how to generate leads for sales! If you look for a quick response, a lead is a potential client. Or to simplify: a contact [...]
September 25, 2020 · Dudu Gentil
Strategy
SEO on-page how to do and what best practices
SEO (Optimization for search engines) is a set of optimization techniques, which aims to improve the positioning of a page in the organic results of the searchers, achieving more accesses and the possibility of conversion. There are over 240 items for the good positioning of a page on Google. But don't be scared: [...]
September 23, 2020 · Gustavo Trentini
Strategy
10 reasons to use email in your digital marketing strategies
You've probably heard that email marketing is dying, or already dead, more than a few times. Don't believe it! Many think the same of Blogs, however, they continue to attract thousands of visitors and readers every day, and if you notice, great bloggers also use email as their [...]
September 13, 2020 · Dudu Gentil
Other
Digital security: understand what is and what is important to your business
Large companies with robust budgets can build systems and hire IT professionals to ensure the security of their data. But what can owners of small and medium-sized enterprises do to ensure good digital security? You probably already know that installing antivirus software is mandatory. Join it to a firewall and you will be safer, [...]
September 07, 2020 · Gustavo Trentini
Marketing
Turn your sales with Facebook and Instagram ads
Imagine you wanting to sell your product or service through social networks, capricha in the post, puts the best images or videos and that amazing call with offer to attract attention... But the likes are few, very rare or no comments appear, let alone a request for information or service. The empty message box! The questions [...]
August 30, 2020 · Dudu Gentil
Strategy
10 Brand Awareness Tips (brand knowledge) to apply in your business
With the market increasingly competitive and in times of crisis, building brand awareness or “brand knowledge” is a crucial task for all companies wishing to succeed in their marketing efforts to promote a product or service. And which company doesn't want to succeed? Essentially, the recognition of its brand [...]
August 21, 2020 · Gustavo Trentini
Strategy
Real estate accelerates digital transformation with the coronavirus crisis
The Covid-19 pandemic has been causing profound changes in society. And whenever changes occur in human behavior, companies also have to reinvent themselves to survive. Now, more than ever, it is essential to be aligned with the new way your customers think, feel, act, consume and relate to each other and [...]
August 14, 2020 · Gustavo Trentini
Strategy
The importance of digital maturity for your business or business
While the country is beginning to reopen after the destructive impact of Covid-19, the pandemic has led many companies to assess how they will manage their organizations after all this has passed. Today, most companies have adopted at least some level of digital transformation. To succeed, however, you need to achieve digital maturity. As [...]
August 07, 2020 · Dudu Gentil
Other
8 digital product tips (infoproducts) to sell over the internet
Sell something on the Internet... That phrase may sound familiar, or even you might have thought about it once, right? In this article, I will talk about internet products, so-called infoproducts, help you understand what it is and offer the best tips for you also to bill, in a segment that is on the rise. [...]
July 31, 2020 · Dudu Gentil
Web
Why Cloud Computing Is Important for Your Business
It's amazing how quickly technology evolves in just a few years. Before cloud computing, people ran applications or programs from the program downloaded on a physical PC or server. At that time, many companies invested a lot to create their own data centers and those that generally owned them allocated a [...]
July 24, 2020 · Gustavo Trentini
Clients
NVX – Nationalvox is highlighted in the State of Excellence Program
Digital marketing in pandemic times is the highlight in the State of Excelence Program. And to talk about it we invite two professionals who have been working for more than 15 years in the area: Gustavo Trentini and Dudu Gentil, NVX – Nationalvox, a digital agency specializing in strategies, UX design and web development, with a portfolio of more than 800 [...]
July 20, 2020 · Dudu Gentil
Strategy
How Marketing Automation Can Help Your Sales
Marketing automation is a technology category that allows companies to optimize, automate, measure marketing tasks and workflows, so that they can increase operational efficiency and revenue faster.
July 17, 2020 · Dudu Gentil
UX design
Landing Pages: What and what they are for
Landing Page, or destination page, or even the literal translation “landing page”, is a strategy used with great success in digital marketing to get conversions beyond your normal website or blog. It can also be understood as a dedicated page that aims to generate conversions. Whether it's a customer, lead or opportunity. [...]
July 13, 2020 · Gustavo Trentini
