Journal
Ideas that move.
Strategy, design, technology and business — for whoever is deciding the next step.
Strategy
Real estate accelerates digital transformation with the coronavirus crisis
The Covid-19 pandemic has been causing profound changes in society. And whenever changes occur in human behavior, companies also have to reinvent themselves to survive. Now, more than ever, it is essential to be aligned with the new way your customers think, feel, act, consume and relate to each other and [...]
August 14, 2020 · Gustavo Trentini
Strategy
The importance of digital maturity for your business or business
While the country is beginning to reopen after the destructive impact of Covid-19, the pandemic has led many companies to assess how they will manage their organizations after all this has passed. Today, most companies have adopted at least some level of digital transformation. To succeed, however, you need to achieve digital maturity. As [...]
August 07, 2020 · Dudu Gentil
Other
8 digital product tips (infoproducts) to sell over the internet
Sell something on the Internet... That phrase may sound familiar, or even you might have thought about it once, right? In this article, I will talk about internet products, so-called infoproducts, help you understand what it is and offer the best tips for you also to bill, in a segment that is on the rise. [...]
July 31, 2020 · Dudu Gentil
Web
Why Cloud Computing Is Important for Your Business
It's amazing how quickly technology evolves in just a few years. Before cloud computing, people ran applications or programs from the program downloaded on a physical PC or server. At that time, many companies invested a lot to create their own data centers and those that generally owned them allocated a [...]
July 24, 2020 · Gustavo Trentini
Clients
NVX – Nationalvox is highlighted in the State of Excellence Program
Digital marketing in pandemic times is the highlight in the State of Excelence Program. And to talk about it we invite two professionals who have been working for more than 15 years in the area: Gustavo Trentini and Dudu Gentil, NVX – Nationalvox, a digital agency specializing in strategies, UX design and web development, with a portfolio of more than 800 [...]
July 20, 2020 · Dudu Gentil
Strategy
How Marketing Automation Can Help Your Sales
Marketing automation is a technology category that allows companies to optimize, automate, measure marketing tasks and workflows, so that they can increase operational efficiency and revenue faster.
July 17, 2020 · Dudu Gentil
UX design
Landing Pages: What and what they are for
Landing Page, or destination page, or even the literal translation “landing page”, is a strategy used with great success in digital marketing to get conversions beyond your normal website or blog. It can also be understood as a dedicated page that aims to generate conversions. Whether it's a customer, lead or opportunity. [...]
July 13, 2020 · Gustavo Trentini
Strategy
Google Ads for medical clinics: how to attract patients and sell more!
Announcing on Google is not as simple as it seems. The largest and giant web search network, can make your product or service stand out together with competition and sell. But for that, you need to have digital marketing planning and strategy to achieve results. Google Ads, if well done, can [...]
July 03, 2020 · Dudu Gentil
UX design
How to use the A/B test to sell more
The main goal of those who have a business is to sell their products and services, right? But after you're already selling, the concern should be to improve and optimize the results. One of the ways is by applying the so-called A/B test, which is exactly one of the advantages of digital marketing. With him we can understand the [...]
June 25, 2020 · Gustavo Trentini
E-commerce
WhatsApp launches the payout function within the application
WhatsApp is the most popular social messaging network in the country with 1.5 million users. Not by chance, Facebook, owner of the app, chose Brazil to launch a novelty: WhatsApp Pay! Already available, the new feature is being gradually released by the app in both the common version and Business. Allows [...]
June 18, 2020 · Dudu Gentil
UX design
Get ready for Page Experience: new Google algorithm!
A new and important update of the Google algorithm will take place in 2021. Due to the Covid-19 pandemic, the search giant decided to announce their next update in advance, so that companies could prepare. In this article we will talk about the new Google Page Experience. And as the name already delivers, the focus will be even more on the experience [...]
June 12, 2020 · Gustavo Trentini
UX design
7 Reasons to Have a WordPress Site
In times of crisis, reinventing yourself is a matter of survival! Many companies that were only working offline are having to resort to digital to keep doing business. The world is more connected on the Internet than ever. So having a good website is mandatory if you want to reach your target audience. Choose a robust platform [...]
June 05, 2020 · Dudu Gentil
Marketing
Why shopstreaming has become a trend to sell through social networks
Shopstreaming or “live trade” is a new term used to describe the combination of video and e-commerce streaming, promises to revolutionize the retail sector and consumer purchasing habits. We can translate as a reinvention of that old TV channel that sells things live (remember Shoptime?), only now [...]
May 28, 2020 · Gustavo Trentini
Web
The best Mobile SEO strategies you need to know
The mobile phone is responsible for 51.65% of the views of web pages worldwide. And 64% of all of Google's organic search traffic comes from mobile devices. A site that is not optimized for mobile loses leads and conversions, also becomes practically invisible and this greatly impairs the reach. The [...]
May 21, 2020 · Dudu Gentil
Marketing
Instagram Shopping: what it is and how to use to sell
Buying on the Internet has never been more in evidence. With the Coronavirus pandemic, where it is necessary to obey social distancing and do almost everything without leaving home, this is the time to put into practice that idea of the virtual store. Selling it on Instagram is already a successful strategy adopted by many people. With [...]
May 14, 2020 · Gustavo Trentini
Strategy
How digital marketing can boost your business in pandemic times
The Coronavirus pandemic has caused social distancing and a revolution in the way of keeping in the market in search of new business. Cost reduction, teams and new ways to work online via Home Office are the challenges in common.
May 07, 2020 · Dudu Gentil
Other
Sponsorship of expanding betting houses among Brazilian clubs
Definitely legalized in the country in 2018 (Law 13,756/18), sports betting is expanding in Brazil and several more active and renowned houses in the world have landed here to invest heavily in sponsorships of Brazilian clubs. Read also The sites of the branch have already been allowed to advertise in the shirts of the clubs and even [...]
April 17, 2020 · Dudu Gentil
Marketing
Hire a Digital Agency: 8 tips to choose the right partner for your business
The hiring of a digital marketing agency is fundamental and requires time for the choice to be right. When you talk about sales, it's essential not to talk about digital marketing, isn't it? For market reasons, digital marketing is no longer an option, it is an obligation for those companies that aim to gain even more space before their audience. [...]
February 28, 2020 · Gustavo Trentini
