Journal
Ideas that move.
Strategy, design, technology and business — for whoever is deciding the next step.
Strategy
Google Ads for medical clinics: how to attract patients and sell more!
Announcing on Google is not as simple as it seems. The largest and giant web search network, can make your product or service stand out together with competition and sell. But for that, you need to have digital marketing planning and strategy to achieve results. Google Ads, if well done, can [...]
July 03, 2020 · Dudu Gentil
UX design
How to use the A/B test to sell more
The main goal of those who have a business is to sell their products and services, right? But after you're already selling, the concern should be to improve and optimize the results. One of the ways is by applying the so-called A/B test, which is exactly one of the advantages of digital marketing. With him we can understand the [...]
June 25, 2020 · Gustavo Trentini
E-commerce
WhatsApp launches the payout function within the application
WhatsApp is the most popular social messaging network in the country with 1.5 million users. Not by chance, Facebook, owner of the app, chose Brazil to launch a novelty: WhatsApp Pay! Already available, the new feature is being gradually released by the app in both the common version and Business. Allows [...]
June 18, 2020 · Dudu Gentil
UX design
Get ready for Page Experience: new Google algorithm!
A new and important update of the Google algorithm will take place in 2021. Due to the Covid-19 pandemic, the search giant decided to announce their next update in advance, so that companies could prepare. In this article we will talk about the new Google Page Experience. And as the name already delivers, the focus will be even more on the experience [...]
June 12, 2020 · Gustavo Trentini
UX design
7 Reasons to Have a WordPress Site
In times of crisis, reinventing yourself is a matter of survival! Many companies that were only working offline are having to resort to digital to keep doing business. The world is more connected on the Internet than ever. So having a good website is mandatory if you want to reach your target audience. Choose a robust platform [...]
June 05, 2020 · Dudu Gentil
Marketing
Why shopstreaming has become a trend to sell through social networks
Shopstreaming or “live trade” is a new term used to describe the combination of video and e-commerce streaming, promises to revolutionize the retail sector and consumer purchasing habits. We can translate as a reinvention of that old TV channel that sells things live (remember Shoptime?), only now [...]
May 28, 2020 · Gustavo Trentini
Web
The best Mobile SEO strategies you need to know
The mobile phone is responsible for 51.65% of the views of web pages worldwide. And 64% of all of Google's organic search traffic comes from mobile devices. A site that is not optimized for mobile loses leads and conversions, also becomes practically invisible and this greatly impairs the reach. The [...]
May 21, 2020 · Dudu Gentil
Marketing
Instagram Shopping: what it is and how to use to sell
Buying on the Internet has never been more in evidence. With the Coronavirus pandemic, where it is necessary to obey social distancing and do almost everything without leaving home, this is the time to put into practice that idea of the virtual store. Selling it on Instagram is already a successful strategy adopted by many people. With [...]
May 14, 2020 · Gustavo Trentini
Strategy
How digital marketing can boost your business in pandemic times
The Coronavirus pandemic has caused social distancing and a revolution in the way of keeping in the market in search of new business. Cost reduction, teams and new ways to work online via Home Office are the challenges in common.
May 07, 2020 · Dudu Gentil
Other
Sponsorship of expanding betting houses among Brazilian clubs
Definitely legalized in the country in 2018 (Law 13,756/18), sports betting is expanding in Brazil and several more active and renowned houses in the world have landed here to invest heavily in sponsorships of Brazilian clubs. Read also The sites of the branch have already been allowed to advertise in the shirts of the clubs and even [...]
April 17, 2020 · Dudu Gentil
Marketing
Hire a Digital Agency: 8 tips to choose the right partner for your business
The hiring of a digital marketing agency is fundamental and requires time for the choice to be right. When you talk about sales, it's essential not to talk about digital marketing, isn't it? For market reasons, digital marketing is no longer an option, it is an obligation for those companies that aim to gain even more space before their audience. [...]
February 28, 2020 · Gustavo Trentini
UX design
Website creation in Florianopolis
To create and develop a good website and have results, it requires a lot of knowledge and experience beyond the correct choice of your digital agency. By Gustavo Trentini In this post I will not miss out on whether or not to have a website, this theme should not be discussed anymore once I have the site [...]
January 15, 2020 · Gustavo Trentini
UX design
Connects to tips to make WordPress site faster
Have you ever waited a few seconds to see a site open the front page? Nowadays we no longer have patience, much less time with sites that take time to load. Isn't that right? The logical thing is that everything always happens very fluidly and quickly. The loading of your website is one of the most important factors [...]
December 16, 2019 · Gustavo Trentini
Strategy
New online search behaviors and formats
If before the marketing strategy predicted consumers' behaviors linearly – from discovery, it was through consideration until the time of purchase – the rule today is unpredictability. In fact, this dynamic has not only changed, but it is still constantly evolving at full speed. To meet these new demands, we developed different [...]
December 03, 2019 · Gustavo Trentini
UX design
Do you know what visual ID is?
An extremely important part of creating and managing a company is marketing, but that is nothing new. It's no use creating the perfect product if people don't know it because it's perfect, let alone if they don't even know it exists. And it is to make this type of disclosure that [...]
November 05, 2019 · Gustavo Trentini
Clients
In partnership with Waze, deolhonailha.com.br provides real-time traffic information in Florianópolis
From Monday, 05/08, the Deolhonailha Floripa is Waze's partner, the most reliable driving application in the world, to make all the traffic available in Florianópolis in one place. Updated continuously and available all the time, the Waze Traffic Viewer is your source for everything that is happening on the streets. Easily see information about traffic jams, accidents, [...]
August 06, 2019 · Gustavo Trentini
Strategy
10 Global Forecasts for Digital Marketing in 2019
Mobile experiences, online videos, digital transformations, partnerships, chatbots and omnichannel are just some of the topics that will be trending in 2019. What other disruptions will impact digital marketing strategies this year? Check out expert predictions from various countries and see how they can influence your strategies. Know the forecasts of a survey [...]
July 14, 2019 · Gustavo Trentini
UX design
Is it time to plan your digital transformation?
Technology is transforming ways to do business, making obsolete some practices of old industries and changing entire sectors of the market. It is what we call digital transformation, which today affects all companies, all kinds of services. For us of the Nationalvox, what motivated this structural change in organizations, giving [...]
July 14, 2019 · Gustavo Trentini
