Journal
Ideas that move.
Strategy, design, technology and business — for whoever is deciding the next step.
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Meet the program ‘Interactive Floripa – Designing the Future’
The “Interactive Floripa – Projecting the Future” is a program of Florianópolis Prefecture that allows citizens to know and debate about the planning and future of the city, through digital technology and interactive tools. Learn morehttp://www.floripainterativa.com.br
September 30, 2012 · Gustavo Trentini
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MIDI Technology in Florianópolis receives for the second time award for best incubator in the country
Santa Catarina maintains its prominent position as a barn of innovative companies and, mainly, of having the best technology-based business incubators in the country. On the night of Thursday, September 20, in Foz do Iguaçu (PR), the technological MIDI incubator, Florianópolis, became the winner of the category “Best business incubator oriented to [...]
September 30, 2012 · Gustavo Trentini
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Tip: MBA in Digital Marketing from FGV, Florianópolis
Classes begin in November at Sociesc – Unit Florianópolis. Objectives * To familiarize participants with modern concepts and techniques of Traditional and Digital Marketing by identifying the best management practices adopted by successful companies; * Develop in the participants the ability to think strategically, focused on obtaining [...]
September 30, 2012 · Gustavo Trentini
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First pay phone with capital wifi starts running next week at the Centre
From next week, the first public phone that will send a wifi internet signal will start running in Florianópolis within a 50-metre radius around the device. The operator's payphone Oi will be installed in the broad of the Metropolitan Cathedral, in the Center. The intention is to have 30 scattered throughout the city until the end [...]
September 28, 2012 · Gustavo Trentini
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Social Good Brazil discusses technology for social transformation in Florianópolis
Social Good Brazil, a catalyst seminar on ideas and technologies for social transformation, which takes place on November 6, 7 and 8 in Florianópolis, is open to registration. The event, unprecedented in Brazil, brings to Santa Catarina international speakers specialized in social media, new technologies, branding and innovation. Among them the entrepreneur [...]
September 28, 2012 · Gustavo Trentini
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Felipe Schmidt will have wifi internet for the population from the 2nd fortnight of October
Felipe Schmidt Street, the main route of the trade in Florianópolis, will have open internet to the population from the second fortnight of October. The initiative is from the House of Directors of the Business Companies (CDL) of Capital and the telecommunications company Globalwave Telecom. The information is from the communication advice of the CDL. It will be three antennas that will connect [...]
September 27, 2012 · Gustavo Trentini
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National VOX is featured in the State of Excellence Program
According to data released by Anatel, by July 2012, Brazil had 256 million active cell phone lines. The number of mobile phones connected to the internet via 3G totaled 54.3 million. Santa Catarina stands out among the states with the largest digital inclusion of the country and Florianópolis is the capital that has the most residences with computers [...]
September 26, 2012 · Gustavo Trentini
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Can Brazil help Mark Zuckerberg find out how to make money on mobile?
Facebook has released a set of information that has everything to do with the work of National VOX – Digital Agency and is relevant to the entire market: the Brazilian spends on average 8 hours a month on the social network created by Mark Zuckerberg – growth of 33% in a year -, more than the [...]
September 17, 2012 · Gustavo Trentini
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Breakfast with Martha Gabriel in Florianópolis, September 20
ExactTarget, a world leader in email marketing, mobile marketing and social media solutions, and which supports companies worldwide, from all segments and ports to get a higher return on their investments in digital marketing campaigns invites you to participate in this exclusive breakfast [...]
September 12, 2012 · Gustavo Trentini
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Booktip: You It's What You Share (Gil Giardelli)
Everyone's connected all the time. This leaves us both ecstatic and distressed. The world isn't as it used to be. The way of relating, of working, buying, selling, communicating, informing, studying, making friends, and even revolutions has changed, and changes every day, at a frenzied pace. The new order is totally [...]
September 09, 2012 · Gustavo Trentini
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How about turning your company’s intranet into an “intrabook”?
The intranet has been used for years by companies of all sizes to provide content and information in digital media to their employees. As a general rule, its interior is old-fashioned and unattractive, where employees have access only to material and information prepared by directors and bosses. On the other hand, social networks, mix [...]
September 04, 2012 · Gustavo Trentini
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Learn our methodology for social networking management
In the digital environment, no one else does business and attracts attention to their brand only by providing a generic email and a contact phone. It is necessary to communicate, interact and produce relevant content to entertain, trust and keep the netizen-consumer up to date. In this context, the trend of companies of the most varied [...]
September 03, 2012 · Gustavo Trentini
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How to become an influencer on social networks?
We all pay attention to the influential, those rare people who, when speaking, are really heard (i.e., likes, retwitted and shared) and taken into consideration. Your word has a different weight on our minds and opinion formation. To understand a little about what it is, it is worth watching the documentary The Influencers, [...]
August 27, 2012 · Gustavo Trentini
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Capital Audience Deletes Case against Facebook, which will have to change homepage
In conciliation hearing held in Florianópolis on Friday, 24, the councilor of the Capital and candidate for re-election Dalmo Deusdedit Meneses (PP) and the required Facebook Online Services of Brazil, Alexandre Coutinho Carolo, Guilherme Ribeiro de Toledo Barros and Gayan Klippel accepted the proposal of conciliation made by the judge of the 13th Electoral Zone, Luiz Felipe [...]
August 27, 2012 · Gustavo Trentini
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Booktip: Clay Johnson's Information Diet
Modern humans spend more than 11 hours every 24 in constant consumption. Not just feeding, but devouring information continually expelled by electronics we love so much. Just as we can become morbidly obese from both eating sugar, fat and flour, we also become gluttons of texts, instant messages, emails, feeds [...]
August 26, 2012 · Gustavo Trentini
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National VOX Digital Marketing Analyst participates in TDC2012
It started today in São José, in Greater Florianópolis, the TDC 2012 – The Developers Conference, an event that has been organized for six years by Globalcode, a company specialized in IT educational solutions. The objective is to promote discussion among the most diverse technological communities about the market's novelties and their challenges. In this year’s edition, [...]
August 24, 2012 · Gustavo Trentini
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Reading Tip: Marketing de Attitude, Julio Ribeiro's book
What's the best marketing plan for my company? How do I make people like me? What's the best strategy to close a deal or get a job? At some point in life people ask themselves these questions. Only in general they get complicated answers that most of the time do not solve the [...]
August 20, 2012 · Gustavo Trentini
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How to generate business with Google AdWords?
Learn how to generate business with Google AdWords, press play and learn more!
August 17, 2012 · Gustavo Trentini
