Journal
Ideas that move.
Strategy, design, technology and business — for whoever is deciding the next step.
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Can Brazil help Mark Zuckerberg find out how to make money on mobile?
Facebook has released a set of information that has everything to do with the work of National VOX – Digital Agency and is relevant to the entire market: the Brazilian spends on average 8 hours a month on the social network created by Mark Zuckerberg – growth of 33% in a year -, more than the [...]
September 17, 2012 · Gustavo Trentini
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Breakfast with Martha Gabriel in Florianópolis, September 20
ExactTarget, a world leader in email marketing, mobile marketing and social media solutions, and which supports companies worldwide, from all segments and ports to get a higher return on their investments in digital marketing campaigns invites you to participate in this exclusive breakfast [...]
September 12, 2012 · Gustavo Trentini
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Booktip: You It's What You Share (Gil Giardelli)
Everyone's connected all the time. This leaves us both ecstatic and distressed. The world isn't as it used to be. The way of relating, of working, buying, selling, communicating, informing, studying, making friends, and even revolutions has changed, and changes every day, at a frenzied pace. The new order is totally [...]
September 09, 2012 · Gustavo Trentini
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How about turning your company’s intranet into an “intrabook”?
The intranet has been used for years by companies of all sizes to provide content and information in digital media to their employees. As a general rule, its interior is old-fashioned and unattractive, where employees have access only to material and information prepared by directors and bosses. On the other hand, social networks, mix [...]
September 04, 2012 · Gustavo Trentini
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Learn our methodology for social networking management
In the digital environment, no one else does business and attracts attention to their brand only by providing a generic email and a contact phone. It is necessary to communicate, interact and produce relevant content to entertain, trust and keep the netizen-consumer up to date. In this context, the trend of companies of the most varied [...]
September 03, 2012 · Gustavo Trentini
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How to become an influencer on social networks?
We all pay attention to the influential, those rare people who, when speaking, are really heard (i.e., likes, retwitted and shared) and taken into consideration. Your word has a different weight on our minds and opinion formation. To understand a little about what it is, it is worth watching the documentary The Influencers, [...]
August 27, 2012 · Gustavo Trentini
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Capital Audience Deletes Case against Facebook, which will have to change homepage
In conciliation hearing held in Florianópolis on Friday, 24, the councilor of the Capital and candidate for re-election Dalmo Deusdedit Meneses (PP) and the required Facebook Online Services of Brazil, Alexandre Coutinho Carolo, Guilherme Ribeiro de Toledo Barros and Gayan Klippel accepted the proposal of conciliation made by the judge of the 13th Electoral Zone, Luiz Felipe [...]
August 27, 2012 · Gustavo Trentini
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Booktip: Clay Johnson's Information Diet
Modern humans spend more than 11 hours every 24 in constant consumption. Not just feeding, but devouring information continually expelled by electronics we love so much. Just as we can become morbidly obese from both eating sugar, fat and flour, we also become gluttons of texts, instant messages, emails, feeds [...]
August 26, 2012 · Gustavo Trentini
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National VOX Digital Marketing Analyst participates in TDC2012
It started today in São José, in Greater Florianópolis, the TDC 2012 – The Developers Conference, an event that has been organized for six years by Globalcode, a company specialized in IT educational solutions. The objective is to promote discussion among the most diverse technological communities about the market's novelties and their challenges. In this year’s edition, [...]
August 24, 2012 · Gustavo Trentini
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Reading Tip: Marketing de Attitude, Julio Ribeiro's book
What's the best marketing plan for my company? How do I make people like me? What's the best strategy to close a deal or get a job? At some point in life people ask themselves these questions. Only in general they get complicated answers that most of the time do not solve the [...]
August 20, 2012 · Gustavo Trentini
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How to generate business with Google AdWords?
Learn how to generate business with Google AdWords, press play and learn more!
August 17, 2012 · Gustavo Trentini
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Social networks: content and form
(click on image to enlarge) In recent weeks, two cases have exposed as relevant content (not necessarily quality) and original form can make success and fame of simple ideas on social networks, specifically on Facebook: the class diary fan page, of the teenager Isadora Faber, 13 years old, student of a public school [...]
August 08, 2012 · Gustavo Trentini
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Course tip: Innovative strategies for Press and RP Advisory in the digital age
Clear Education brings Professor Mariana Moreira to present differentiated solutions for the area of communication The internet as a new channel for journalistic disclosure seems to be nothing new. But really knowing what are the ways to use it in favor of the work of press advisor and public relations is important in [...]
August 07, 2012 · Gustavo Trentini
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Research puts SC among states with the highest digital inclusion in the country
Florianópolis is the capital with the most houses with computers. Above the national and global average, SC was highlighted in the research Map of Digital Inclusion, which will be released today by Fundação Getúlio Vargas (FGV). Florianópolis also caught the eye. Besides having the best rates among the capitals, it is the second city of the country with more [...]
August 01, 2012 · Gustavo Trentini
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Application for iPad from the Santa Catarina shipyard Schaefer Yachts wins upgrade
The application of the Santa Catarina shipyard Schaefer Yachts, created and developed by National VOX – Digital Agency, gained an update on the 4th of this month. Version 1.0.1 brings more photos of all speedboat models (both internal and external), the possibility of zooming in photos and a new convenience: the company catalogs now open inside [...]
July 10, 2012 · Gustavo Trentini
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ADVB/SC Young Promotes Ideas Meeting on digital communication
Digital Meeting will bring to Florianópolis two of the main specialists of the theme in Brazil. The event, first organized by the young people of the entity, takes place next Thursday (5). The new ways to sell products and attract consumers, especially in digital media, makes many companies have to reinvent themselves so they do not lose space for competitors [...]
June 27, 2012 · Gustavo Trentini
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Florianópolis Prefecture extends public consultation deadline of the Digital City project
Florianópolis Prefecture extended to next Monday, 2, the deadline for public consultation for receiving criticisms and comments from the project “Florianópolis – Cidade Digital”, in the wifi modalities (access here) and VOIP (access here). The initial deadline was this Monday, 25. The project proposes the implementation of a digital network infrastructure [...]
June 26, 2012 · Gustavo Trentini
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Column ‘ Connected World’ in the Ilha Image Journal
The new edition of Jornal Imagem da Ilha, which circulates in Florianópolis with free distribution and directed of 10,000 copies, brings a novelty to readers: the premiere of the column “Mundo Conectado”, produced by National VOX – Agência Digital. Directed to lay readers in technology, mainly entrepreneurs and entrepreneurs, the debut text is a chronicle [...]
June 21, 2012 · Gustavo Trentini
