Journal
Ideas that move.
Strategy, design, technology and business — for whoever is deciding the next step.

Other
National VOX is featured in the State of Excellence Program
According to data released by Anatel, by July 2012, Brazil had 256 million active cell phone lines. The number of mobile phones connected to the internet via 3G totaled 54.3 million. Santa Catarina stands out among the states with the largest digital inclusion of the country and Florianópolis is the capital that has the most residences with computers [...]
September 26, 2012 · Gustavo Trentini

Other
Can Brazil help Mark Zuckerberg find out how to make money on mobile?
Facebook has released a set of information that has everything to do with the work of National VOX – Digital Agency and is relevant to the entire market: the Brazilian spends on average 8 hours a month on the social network created by Mark Zuckerberg – growth of 33% in a year -, more than the [...]
September 17, 2012 · Gustavo Trentini

Strategy
Internet records the highest growth of advertising spending in the first semester
Matter published in the Tuesday, 11, newspaper Folha de S. Paulo shows the performance of advertising expenditures in Brazil in the first half of 2012. Data are from the Inter-Meio Project, from the newspaper Meio & Message. In all, the advertising market spent R $ 19.6 billion in the period, both in advertisers' investments in the [...]
September 12, 2012 · Gustavo Trentini

Other
Breakfast with Martha Gabriel in Florianópolis, September 20
ExactTarget, a world leader in email marketing, mobile marketing and social media solutions, and which supports companies worldwide, from all segments and ports to get a higher return on their investments in digital marketing campaigns invites you to participate in this exclusive breakfast [...]
September 12, 2012 · Gustavo Trentini

Marketing
MSM Interview: Digital entrepreneurship
Digital environment has driven growth of entrepreneurship in Brazil, according to Sandra Turchi, who makes two warnings: having a good idea is not a guarantee of success and you need to have a business plan.
September 10, 2012 · Gustavo Trentini

Clients
“Floripa no Guinness” campaign has collected more than 3,000 liters of cooking oil
In just 10 days, the campaign “Floripa no Guinness”, promoted by the ReOil project of the Florianópolis Commercial and Industrial Association (ACIF), has already collected 3.24,000 liters of cooking oil, almost one third of the final objective. The goal is to collect 10 thousand liters in a month and mark Florianópolis in the Guinness Book, the Book of [...]
September 10, 2012 · Gustavo Trentini

Other
Booktip: You It's What You Share (Gil Giardelli)
Everyone's connected all the time. This leaves us both ecstatic and distressed. The world isn't as it used to be. The way of relating, of working, buying, selling, communicating, informing, studying, making friends, and even revolutions has changed, and changes every day, at a frenzied pace. The new order is totally [...]
September 09, 2012 · Gustavo Trentini

Other
How about turning your company’s intranet into an “intrabook”?
The intranet has been used for years by companies of all sizes to provide content and information in digital media to their employees. As a general rule, its interior is old-fashioned and unattractive, where employees have access only to material and information prepared by directors and bosses. On the other hand, social networks, mix [...]
September 04, 2012 · Gustavo Trentini

Other
Learn our methodology for social networking management
In the digital environment, no one else does business and attracts attention to their brand only by providing a generic email and a contact phone. It is necessary to communicate, interact and produce relevant content to entertain, trust and keep the netizen-consumer up to date. In this context, the trend of companies of the most varied [...]
September 03, 2012 · Gustavo Trentini

Clients
New site of Construction A.Dechamps has signature of National VOX
Visit www.adeschamps.com.br
September 01, 2012 · Gustavo Trentini

Clients
National VOX creates and develops new “Visite Floripa”, tourism site focused in Greater Florianópolis
National VOX – Digital Agency, based in Florianópolis, created and developed the new layout and the new platform of “Visit Floripa”, a tourism site specialized in the Greater Florianópolis region, in the air since 2006. With a new look and a new management system, the site is now integrated into social networks. Turned to the [...]
September 01, 2012 · Gustavo Trentini

Clients
National VOX supports Floripa project in Guinness and develops campaign hotsite
For the first time an initiative that will have broad popular support can result in the inclusion of Florianópolis in the Guinness Book of Records – the record book – as an example of environmental protection. Participation is simple: the population needs to store cooking oil used in PET bottles and look for one of the delivery points [...]
September 01, 2012 · Gustavo Trentini

Other
How to become an influencer on social networks?
We all pay attention to the influential, those rare people who, when speaking, are really heard (i.e., likes, retwitted and shared) and taken into consideration. Your word has a different weight on our minds and opinion formation. To understand a little about what it is, it is worth watching the documentary The Influencers, [...]
August 27, 2012 · Gustavo Trentini

Other
Capital Audience Deletes Case against Facebook, which will have to change homepage
In conciliation hearing held in Florianópolis on Friday, 24, the councilor of the Capital and candidate for re-election Dalmo Deusdedit Meneses (PP) and the required Facebook Online Services of Brazil, Alexandre Coutinho Carolo, Guilherme Ribeiro de Toledo Barros and Gayan Klippel accepted the proposal of conciliation made by the judge of the 13th Electoral Zone, Luiz Felipe [...]
August 27, 2012 · Gustavo Trentini

Marketing
Learn about the most comprehensive web study on the portion of the population aged between 18 and 30
Hello Research and boo-box invite you to make a brief immersion in the universe of young adults in Brazil.
August 26, 2012 · Gustavo Trentini

Other
Booktip: Clay Johnson's Information Diet
Modern humans spend more than 11 hours every 24 in constant consumption. Not just feeding, but devouring information continually expelled by electronics we love so much. Just as we can become morbidly obese from both eating sugar, fat and flour, we also become gluttons of texts, instant messages, emails, feeds [...]
August 26, 2012 · Gustavo Trentini

Other
National VOX Digital Marketing Analyst participates in TDC2012
It started today in São José, in Greater Florianópolis, the TDC 2012 – The Developers Conference, an event that has been organized for six years by Globalcode, a company specialized in IT educational solutions. The objective is to promote discussion among the most diverse technological communities about the market's novelties and their challenges. In this year’s edition, [...]
August 24, 2012 · Gustavo Trentini

Marketing
Why invest in digital marketing?
The digital market in Brazil is expanding. To reach this conclusion, we need to read this information, all from reliable sources: – According to Anatel, by July 2012 there were 256 million active cell phone lines in Brazil, representing 1.29 line per inhabitant, 54.3 million accessing the 3G network. [...]
August 21, 2012 · Gustavo Trentini










