Journal
Ideas that move.
Strategy, design, technology and business — for whoever is deciding the next step.
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We tested the wireless internet from the IO pay phone at the Floripa Center.
At lunchtime, I went to Largo da Catedral, here in the Florianópolis Center, to test the wireless internet of the pay phone that the operator IO installed there and that emits free WIFI signal. As editor of DeOlhoOnIlha, I have been following the matter closely – when the project was presented to Mayor Dário Berger, in [...]
October 23, 2012 · Gustavo Trentini
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Book Tip: Online Marketing – How to use websites, blogs, social networks and more!
Forget about the direct bags and traditional ads: online marketing is the most dynamic, effective and cost-effective way to advertise and sell your products or services. Written by one of the greatest experts on the subject, this book explains, step by step, what they are, what they serve and how to use the various tools more efficiently [...]
October 22, 2012 · Gustavo Trentini
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Book ‘We Are Blind’ by Jurgen Klaric, one of the leading neuromarketing experts
Jürgen Klaric is considered one of the most controversial and critical marketing gurus in his field. In his conferences and consulting, he conducts a thorough investigation into all the terrible mistakes that marketing professionals make and explains why they all make. In this innovative book, Klaric shares with the reader, for the first time, [...]
October 12, 2012 · Gustavo Trentini
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National Week of Science and Technology will have lecture cycle in Florianópolis
The i3 – International Institute of Innovation, with the support of the Catarinense Association of Technology Companies (ACATE) and the Trade Union of the Big Florianopolis Computer Companies (Sinoflo), promotes the cycle of lectures on current ICT issues. The activity, which will be held on October 18 and 19, is part of the [...]
October 09, 2012 · Gustavo Trentini
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Isadora Faber is featured at the 1 billion Facebook registration party
To celebrate the fact that it reached the number of 1 billion registered people, Facebook promoted actions around the world. In Brazil, the official website published a series of photos called “A billion means...”. One of the highlights of the gallery is the girl Isadora Faber, 13 years old, inhabitant of the beach [...]
October 09, 2012 · Gustavo Trentini
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Parking Floripa Shopping can now be paid via smartphone or tablet
From Thursday (4), the parking Floripa Shopping can be paid for by the smartphone or tablet (Apple or Android) that has internet access, eliminating the need to go to the window. Initially, payments via mobile can be made with credit cards Visa, MasterCard and Diners. The mechanics are simple. The customer [...]
October 05, 2012 · Gustavo Trentini
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Apple publishes video in honor of Steve Jobs
Apple published on Friday (05) a video in honor of its co-founder Steve Jobs, who died a year ago. The video brings together speeches and photos of Jobs during product presentations such as iMac, iPod, iPhone. “This is in Apple’s DNA. Technology alone is not enough. It is the marriage of technology with [...]
October 05, 2012 · Gustavo Trentini
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Media Santa Catarina 2012 opens registration and announces first speakers
“The media professional and media opportunities” is the theme of the fourth edition of the Seminar on Marketing and Communication Media Santa Catarina 2012, October 25 and 26, at the Majestic Palace Hotel in Florianópolis. Registrations are free exclusively for professionals, entities and communication students, if performed until the day 22/10 [...]
October 04, 2012 · Gustavo Trentini
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Borders of Thought arrives the second edition in Santa Catarina
The event will take place on October 08, 09 and 10 at the Pedro Ivo Theatre in Florianópolis. The Borders of Thought is a multiple cultural project that focuses on freedom of intellectual expression and quality education as tools for development. Through series of conferences, the Borders opens space for the debate on [...]
October 02, 2012 · Gustavo Trentini
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Florianópolis receives open data and hackday event; free and open to the public
On October 10th and 11th the I Open Data Workshop takes place at the Legislative Assembly of Santa Catarina, Florianópolis, followed by Transparency Hackday, a hand-in-mass event, for people to build and carry out projects based on open data and technologies together. On Wednesday (10), will be addressed, in four workshops, from conceptual and political aspects [...]
October 02, 2012 · Gustavo Trentini
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International Symposium in Florianópolis brings literature, arts and technologies closer together
Researchers from France, Spain, Brazil and Portugal meet at UFSC to discuss the changes caused by new digital media The impact of new technologies on the arts, literature and communication is far from being sufficiently understood. From 20 to 22 November, in the auditorium Henrique Fontes, the Communication and Expression Center [...]
October 02, 2012 · Gustavo Trentini
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Meet the program ‘Interactive Floripa – Designing the Future’
The “Interactive Floripa – Projecting the Future” is a program of Florianópolis Prefecture that allows citizens to know and debate about the planning and future of the city, through digital technology and interactive tools. Learn morehttp://www.floripainterativa.com.br
September 30, 2012 · Gustavo Trentini
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MIDI Technology in Florianópolis receives for the second time award for best incubator in the country
Santa Catarina maintains its prominent position as a barn of innovative companies and, mainly, of having the best technology-based business incubators in the country. On the night of Thursday, September 20, in Foz do Iguaçu (PR), the technological MIDI incubator, Florianópolis, became the winner of the category “Best business incubator oriented to [...]
September 30, 2012 · Gustavo Trentini
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Tip: MBA in Digital Marketing from FGV, Florianópolis
Classes begin in November at Sociesc – Unit Florianópolis. Objectives * To familiarize participants with modern concepts and techniques of Traditional and Digital Marketing by identifying the best management practices adopted by successful companies; * Develop in the participants the ability to think strategically, focused on obtaining [...]
September 30, 2012 · Gustavo Trentini
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First pay phone with capital wifi starts running next week at the Centre
From next week, the first public phone that will send a wifi internet signal will start running in Florianópolis within a 50-metre radius around the device. The operator's payphone Oi will be installed in the broad of the Metropolitan Cathedral, in the Center. The intention is to have 30 scattered throughout the city until the end [...]
September 28, 2012 · Gustavo Trentini
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Social Good Brazil discusses technology for social transformation in Florianópolis
Social Good Brazil, a catalyst seminar on ideas and technologies for social transformation, which takes place on November 6, 7 and 8 in Florianópolis, is open to registration. The event, unprecedented in Brazil, brings to Santa Catarina international speakers specialized in social media, new technologies, branding and innovation. Among them the entrepreneur [...]
September 28, 2012 · Gustavo Trentini
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Felipe Schmidt will have wifi internet for the population from the 2nd fortnight of October
Felipe Schmidt Street, the main route of the trade in Florianópolis, will have open internet to the population from the second fortnight of October. The initiative is from the House of Directors of the Business Companies (CDL) of Capital and the telecommunications company Globalwave Telecom. The information is from the communication advice of the CDL. It will be three antennas that will connect [...]
September 27, 2012 · Gustavo Trentini
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National VOX is featured in the State of Excellence Program
According to data released by Anatel, by July 2012, Brazil had 256 million active cell phone lines. The number of mobile phones connected to the internet via 3G totaled 54.3 million. Santa Catarina stands out among the states with the largest digital inclusion of the country and Florianópolis is the capital that has the most residences with computers [...]
September 26, 2012 · Gustavo Trentini
