Journal
Ideas that move.
Strategy, design, technology and business — for whoever is deciding the next step.

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From Tuesday (6/11), main street of the commerce of Capital will have free internet
Felipe Schmidt Digital Project, initiative of the CDL of Florianópolis and Globalwave Telecom, will be released next week The main street of the capital trade will have internet open to the population from November 6. This is the date of the official release of the project Felipe Schmidt Digital, initiative of the CDL of Florianópolis e [...]
November 01, 2012 · Gustavo Trentini

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A week later, we re-tested the wireless internet from the IO pay phone at Floripa Center.
Last week, I told you here that I went to Largo da Catedral, in the Florianópolis Center, to test the wifi of the pay phone that the operator of the IO installed on the site. In short, I used a New iPad and the experience was not good. Today, I went back there with a Samsung Galaxy SII Lite – and it was well [...]
October 30, 2012 · Gustavo Trentini

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October celebrated by the Digital Group of Santa Catarina
In colleges. In events. In the most diverse media. At the restaurant tables, at home, at work, and even at the ballad. Talking about the digital world, its rapid self-transformations and its impacts on people’s lives today has become “moda”. And it couldn't be any different. This is how the band plays and [...]
October 29, 2012 · Gustavo Trentini

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Google Business Group promotes in Florianópolis workshop “Posicione seu empresa no Google”
The initiative's proposal is to bring together entrepreneurs, experts and other interested parties in the use of products created by Google in improving business. Event will be held on November 1st. Registrations are free and limited. Next Thursday, November 1st, at 19h at Assesc, Google Business Group – GBG Florianópolis promotes the first workshop [...]
October 29, 2012 · Gustavo Trentini

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Social Good Brazil promotes seminar focused on the use of new media for social transformation
Unpublished in Brazil, event is a unique opportunity to watch free of charge to national and international speakers who are references in the areas of innovation, branding, new technologies and social media The catalyst seminar of ideas and technologies for social transformation provides, on days 6, 7 and 8 November in Florianópolis, an international meeting [...]
October 29, 2012 · Gustavo Trentini

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National VOX is one of the supporters of the Andy Summers and Fernanda Takai show at CIC
Andy Summers (The Police) and Fernanda Takai (Pato Fu) on the 25/10th in Florianópolis/SC Among the many genres and styles of this diverse country, Bossa Nova took Brazil to the world. From the historic meeting at Carnegie Hall to the anthological records of Sinatra and Jobim, Sergio Mendes and Marcos Valle on the [...]
October 24, 2012 · Gustavo Trentini

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Globulo – Purpose Marks presents course with Ligia Fascioni on Corportative Identity
The question “Do you know your company?” may seem absurd. But during the processes to which managers, employees, suppliers and partners are used to performing, some principles can be forgotten and the image of a company can change completely. The Globulo – Brands of Purposes , which has been working with small, medium and large companies [...]
October 23, 2012 · Gustavo Trentini

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We tested the wireless internet from the IO pay phone at the Floripa Center.
At lunchtime, I went to Largo da Catedral, here in the Florianópolis Center, to test the wireless internet of the pay phone that the operator IO installed there and that emits free WIFI signal. As editor of DeOlhoOnIlha, I have been following the matter closely – when the project was presented to Mayor Dário Berger, in [...]
October 23, 2012 · Gustavo Trentini

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Book Tip: Online Marketing – How to use websites, blogs, social networks and more!
Forget about the direct bags and traditional ads: online marketing is the most dynamic, effective and cost-effective way to advertise and sell your products or services. Written by one of the greatest experts on the subject, this book explains, step by step, what they are, what they serve and how to use the various tools more efficiently [...]
October 22, 2012 · Gustavo Trentini

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Book ‘We Are Blind’ by Jurgen Klaric, one of the leading neuromarketing experts
Jürgen Klaric is considered one of the most controversial and critical marketing gurus in his field. In his conferences and consulting, he conducts a thorough investigation into all the terrible mistakes that marketing professionals make and explains why they all make. In this innovative book, Klaric shares with the reader, for the first time, [...]
October 12, 2012 · Gustavo Trentini

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National Week of Science and Technology will have lecture cycle in Florianópolis
The i3 – International Institute of Innovation, with the support of the Catarinense Association of Technology Companies (ACATE) and the Trade Union of the Big Florianopolis Computer Companies (Sinoflo), promotes the cycle of lectures on current ICT issues. The activity, which will be held on October 18 and 19, is part of the [...]
October 09, 2012 · Gustavo Trentini

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Isadora Faber is featured at the 1 billion Facebook registration party
To celebrate the fact that it reached the number of 1 billion registered people, Facebook promoted actions around the world. In Brazil, the official website published a series of photos called “A billion means...”. One of the highlights of the gallery is the girl Isadora Faber, 13 years old, inhabitant of the beach [...]
October 09, 2012 · Gustavo Trentini

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Parking Floripa Shopping can now be paid via smartphone or tablet
From Thursday (4), the parking Floripa Shopping can be paid for by the smartphone or tablet (Apple or Android) that has internet access, eliminating the need to go to the window. Initially, payments via mobile can be made with credit cards Visa, MasterCard and Diners. The mechanics are simple. The customer [...]
October 05, 2012 · Gustavo Trentini

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Apple publishes video in honor of Steve Jobs
Apple published on Friday (05) a video in honor of its co-founder Steve Jobs, who died a year ago. The video brings together speeches and photos of Jobs during product presentations such as iMac, iPod, iPhone. “This is in Apple’s DNA. Technology alone is not enough. It is the marriage of technology with [...]
October 05, 2012 · Gustavo Trentini

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Media Santa Catarina 2012 opens registration and announces first speakers
“The media professional and media opportunities” is the theme of the fourth edition of the Seminar on Marketing and Communication Media Santa Catarina 2012, October 25 and 26, at the Majestic Palace Hotel in Florianópolis. Registrations are free exclusively for professionals, entities and communication students, if performed until the day 22/10 [...]
October 04, 2012 · Gustavo Trentini

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Borders of Thought arrives the second edition in Santa Catarina
The event will take place on October 08, 09 and 10 at the Pedro Ivo Theatre in Florianópolis. The Borders of Thought is a multiple cultural project that focuses on freedom of intellectual expression and quality education as tools for development. Through series of conferences, the Borders opens space for the debate on [...]
October 02, 2012 · Gustavo Trentini

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Florianópolis receives open data and hackday event; free and open to the public
On October 10th and 11th the I Open Data Workshop takes place at the Legislative Assembly of Santa Catarina, Florianópolis, followed by Transparency Hackday, a hand-in-mass event, for people to build and carry out projects based on open data and technologies together. On Wednesday (10), will be addressed, in four workshops, from conceptual and political aspects [...]
October 02, 2012 · Gustavo Trentini

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International Symposium in Florianópolis brings literature, arts and technologies closer together
Researchers from France, Spain, Brazil and Portugal meet at UFSC to discuss the changes caused by new digital media The impact of new technologies on the arts, literature and communication is far from being sufficiently understood. From 20 to 22 November, in the auditorium Henrique Fontes, the Communication and Expression Center [...]
October 02, 2012 · Gustavo Trentini










